How to Create a Fantastic Leaflet

Leaflets are an effective means of advertising. Many businesses have moved their advertising avenues online, but the problem with this is that the market is saturated, and savvy internet users block any advertising. So, although the internet is the latest technology, when it comes to advertising, it is lacking. Leafleting is still one of the best means of advertising, particularly if you have a small budget, as small run leaflets are relatively cheap. However, the key to success with leafleting is design, and, unfortunately, many businesses fall short on their design. Here, we’re going to provide you with a brief guideline to creating a fantastic leaflet.

1.       Focal points are essential to any visual aids: this includes leaflets. You need to say what you need to say as quickly as possible. You need a focal point that explains the number one reason for the leaflet. It needs to capture the eye while delivering information. If you can grab people’s attention, they will read the leaflet. If your leaflet is boring, cluttered, or messy, people will turn away. A focal point needs to attract the eye first.

2.       Headlines and mind grabbers: you need a good hook to attract people into reading further into the leaflet. If you create a headline, make it interesting and give people a reason to read on then you are much more likely to sell your product/event/services. At the very least, people will remember you, and this is essential because they will draw on that memory when they’re sourcing your particular product or service in the future.

3.       Keep it succinct: we live in an information age. We are constantly bombarded with texts of all sorts crying for attention. We don’t have time to read everything we see. This means that you need to keep your sentences short, sweet and to the point. No one will read what you have to say unless you say it in the simplest terms. There is too much going on in the modern environment for people to spend time reading long walls of text.

4.       Say what you want to say, but don’t say it again: a common problem that we see on modern leaflets is repetition. If you repeat the information people will quickly turn away. You only need to say what you’re going to say once, and no more.

5.       Layout: your layout needs to be attractive. It must first grab a person’s attention, and then keep their attention. People often make the mistake of making their leaflet too bold. Too much colour and too many pictures will confuse the brain, and people will turn away. Keep your layout simple and elegant.

6.       Design: many businesses continue to use leaflets, and so the area is quite saturated. You need to make sure you stand out, and you can do that by using an interesting design. For example, z pocket media is relatively unique. People don’t often see z pocket media, and so it captures their attention. Because they fold up, they're also capable of holding a lot of information, while remaining convenient. These are the types of leaflet that you will see at special events.

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What Makes a Good Leaflet Campaign?

With the advent of the internet, many people have written off leaflet distribution as a means of advertising, but this is wrong. Leaflet distribution still has its place, and, indeed, given the fact that most people over look internet advertisements (or just block them as a matter of course) leaflet distributions are actually more lucrative as an advertisement avenue. Here, we’re going to explain how you can get the best from your campaign.

How are you going to Distribute Your Leaflets?

The first thing that you have to do is establish your means of delivery. You have three general options:

1.       Handing out leaflets on the street: this is fairly effective, but it depends on the leaflet and what is being advertised. You often see leaflets scattered on the floor after such a leaflet campaign.

2.       Leaving a bunch of leaflets in strategic locations, this way, if people are interested in your service, they will take a leaflet, if not, they’ll leave it. This helps to save a lot of waste.

3.       Send your leaflets by mail. This is a fantastic way of reaching the right people. You can tailor your mailing lists to people and places that you know will use your service. Response rates for mailing jobs runs at about 10%, so it’s very lucrative. However, mailing has become increasingly expensive, so you will need to weigh the cost of mailing versus your expected return at 10%.

Timing

Next, you need to think about the timing of your leaflet campaign. You need to think about the time of the week that you plan your campaign, as well as the general season. For instance, you wouldn’t start a Christmas campaign in summer (well, so companies do, but most small businesses don’t).

You need to think differently about your leaflet campaign depending on the delivery method. For instance, if you are handing leaflets out on the street, you need to choose a time of day when you know that people will be around, but also you need to catch them earlier in the day, because as they day goes on they’ll get tired and be less willing to respond. On the other hand, with a mailing campaign it is better to plan for the mail to fall on a Tuesday, Wednesday or Thursday; the beginning of the week is too early, and the end of the week is too late.

Print and Design

Finally, you need to make sure that you design an attractive leaflet. As we stated above, leafleting remains popular, and because of this, your leaflet will be competing against a number of other leaflets. For this reason, you need to make sure that your leaflet stands out. Do something different, such as using Z pocket media cards. Z pocket media cards are good because they’re useful, they’re compact so people can put them in their pockets, and they're different, so people will remember them.

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Folding Cards: A Better Leaflet Format

Many people will tell you that there is no need for leafleting campaigns, letters, or the written word. They say this because they assume the internet has taken over, and in some ways, this is true, but the written word is far from dead, and if you are a business trying to get your name out there, then leaflets remain a powerful means of communication. Of course, the standard A5 leaflet is boring, we need to pep it up if we want it to stand out, and a great way to do this is to use pocket folding cards, instead of the standard leaflet.

Whatever your purpose, whether a business trying to promote a new product or a group trying to advertise their am-dram class, paper is still a great way to deliver information. There is something about the smell and feel of physical paper that will always set it aside from the technologies of the internet. We love a bit of tradition, and we will not be letting go of our paper for a long time yet.

But what is a pocket folding card? These are similar to brochures, because they hold a lot of information that is separated in pages, but in this case their tiled on a bit of paper that unfolds to form a traditional leaflet. When collapsed they can be as small as a credit card, when open, as large as an A3 sheet. This makes them convenient, because people can keep them in their pocket, but also useful, because they can contain a lot of information.

They work well in certain settings, for instance, you will often find them used at venues and events where some sort of map is needed. For example, large music festivals will use them: on one side they may have a map of the various arenas, food stalls, etc. and on the other side they may have a list of the various line-ups. You also see them a lot at theme parks: a map on one side, and then special offers and things on the other side. They are useful because they fold up and people can put them in their pockets, hence their name: pocket folding cards.

A large number of businesses are starting to use this style of leaflet, and there are various reasons for this:

1.       People are much more likely to keep them. They can put them in their pockets, handbags and wallets. Couple this with some useful information, such as a calendar, and they will be keeping the business’s information for a long time. In other words, when the time comes for that person to use the services of a similar business, they have the information on hand.

2.       They are long lasting. They often have waterproof panels for the outer sections (when folded) and this means that they are much less likely to show signs of wear and tear, when compared to a leaflet, and in turn, this means that people will keep them for longer. This further enhances the odds of the person using the service in the future.

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Attending An Exhibition? Must Haves To Showcase Your Brand

Business exhibitions and conferences are a fantastic way to generate a tremendous amount of interest in your products and services. Attracting an unparalleled footfall of prospective clients, exhibitions welcome thousands of visitors each year who are specifically interested in your field of expertise so it is vital that you capitalise on this.

As an exhibitor, you need to make sure that your business information is attractive, clear and compact. With hundreds of other stalls competing for each delegate’s interest, it is vital that your information stands out from the rest and does not get lost amongst reams of flyers and leaflets in the bottom of their conference bag.

Alpha Cards provide the ideal solution with their ingenious products that allow businesses to communicate their brand and services on portable pocket sized documents. When bombarded with information in the form of posters, flyers and leaflets at events and exhibitions, the Alpha Card will be a welcome relief for attendees who will love the look and feel of this tactile card plus the fact that it slips so easily into a purse or wallet for future reference.

21^st century society demands more, and marketing solutions are no exception, so the Alpha Cards will appeal to today's tech-savvy generation who love innovative space saving ideas to generate business.

The Alpha Card allows businesses to print product information, offers and news about their company for prospective clients to take away. In order to get as much information as possible on your Alpha Card, there are many formats available including k-fold, c-fold and z-fold cards, which allows your company message to be printed on to a wallet friendly credit card size document that can open out to A4 size.

Your message and logo can be printed in full colour on glossy high quality card to match your business branding and the Alpha Cards are available in four off the shelf sizes or can be made to your exact requirements.

Why not completely customise your card by having it personalised or even create a bespoke shape using the fabulous die cut machine so that your card really stands out from the crowd and help ensure that prospective clients return to your business information again and again.

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The Alternative to an A4 Leaflet – The Folding Z-Card

The latest tool in business marketing has made the days of handing out flyers containing faded print outs a thing of the past. Meet the Alpha Card, an ingenious product that allows businesses to communicate their brand and services on traditional sized documents that are carefully folded to form a pocket sized portable business card.

In today's society, size has never been more important, and with hundreds of gigabytes worth of information being held on the tiniest microchip and super thin laptop computers with incredible functionality, consumers are always on the lookout for innovative space saving gadgets and ideas, and the Alpha Card definitely fits the bill.

The Alpha Card cleverly provides businesses with the maximum amount of space to print content such as product information, offers and news about their company for clients to take away. 21^st Century men and women need to have access to information quickly and easily, and do not have room to store masses of A4 flyers to refer to at a later date, so the folding Alpha Card provides the perfect solution.

Alpha Cards are available in many formats including z-fold, k-fold and c-fold which allows your company information to be held in a purse friendly credit card sized format that can open out to A4 size. Your business message can be printed in full colour on glossy high quality card and the Alpha Cards can be completely customised so that your product is completely bespoke to your business needs. Why not opt for your card to be personalised and shaped using the die cut machine that intricately trim your product to match your brand.

There are fantastic additional extras available to further enhance your Alpha Card such as clever cover pockets to store cards in, tear off sections for money off vouchers and even imaginative tags that enable your card to be hung from your product.

Alpha Card is able to personalise the look and size of your card, and can accommodate any size order whether you require 1,000 or 1 million for your marketing needs.

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Handy Business Tools That Fit In Your Pocket

In the 21st Century everything is getting smaller, you can store thousands of megabytes of data on a one inch USB stick, and mobile phones are getting sleeker and lighter each year.

As working professionals or busy parents, we need to carry all sorts of everyday things with us from files to phones, notebooks to nappies, so size is very important when we consider additional items that we may need to keep on our person. Businesses and companies looking to update their marketing programmes in today’s society need to advertise a fairly large amount of information in a small amount of space, as people no longer want to rifle through extensive catalogues or carry paper flyers with them.

A clever alternative to these traditional methods of advertising is the Alpha Card. These ingenious leaflets are cleverly folded in a variety of ways to clearly and concisely communicate your business brand and services. Alpha Cards maximise the space available to print content and producing pocket sized cards for potential clients to take away.

Available in a z-fold, k-fold and c-fold format, these cards allow information to be easily read and extremely portable, the compact size easily slips into a purse or wallet so that potential clients are more likely to keep it for future reference.

One of the most popular sizes with companies is the credit card size. Thanks to its inventive folding design, this wallet friendly Alpha Card opens out toan amazing A4 (9¼" x 11⅝") size, which provides companies with ample space to communicate products or service information and upcoming offers to their target audiences.

These compact cards are able to be fully customised, including being die cut to any shaped to match your branding, and imaginative effects are available such as weatherproof cards, tear off sections for people to share vouchers or information and even bottle tags so your alpha card can be hung from your product. Whatever your business needs, whether you require 1,000 cards or 1 million, Alpha Cards has the perfect marketing solution for you.

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How Do You Create A Marketing Leaflet that Works?

Leaflets are an effective tool in the marketing arsenal. They are cheap, easy to design, and can reach many people. However, a badly designed leaflet will be far less effective than a well-designed leaflet. If you want to make the most of the resources you have then it is important that you learn the basics of good leaflet design, and that is why we have written this article. Below, you will find a wealth of information to help you to create a fantastic looking leaflet that works.

Define Your Target Audience

The first thing that you need to do is to define your target audience. This is the group of people that you want as customers; or you want to turn up to the event; or you want to buy your product. Their demographics will inform you as to the style of design. For example, broadly speaking, a professional audience will need a formal leaflet, whereas a young demographic would benefit from something a little more interesting, such as Z pocket media cards.

You know your target audience. You know who they are and what they like, and you have to tailor the leaflet accordingly. We cannot help you to do that, because different audiences have different needs, but we can give you a general idea of how to create a fantastic leaflet that does what it aims to. Although the specifics may be different, there are some general rules.

Your Message

You need to make sure that you get your message across in as few words and as simply as possible. The message that you want to make can often be broken down into the following components:

·         What: what is that you’re promoting/selling

·         When: when are you promoting it/selling it. Is it an event? Make sure to include date and time.

·         Where: people need to know where they are meant to head. You can even include a map, which is particularlyeasy to do on the Z pocket media cards, as there is much more space to write on than other types of leaflet.

·         What they need to do: you need to instruct them simply about their next step. Do they need to phone you? Email you? Or, just turn up as and when they want?

Make sure that you deliver the message in clear language that is easy to understand and straight to the point, without being too flowery. People hate reading large blocks of text, so break it up.

Create a Focal Point

You need to draw people’s attention to your leaflet. You can do this by choosing a carefully constructed focal point. This can be anything of interest, as long as it grabs the attention. Coming up with this part of the leaflet design is probably the most fun part. You can let your imagination run a bit wild and create something that really sticks out. This will make your leaflet memorable.

Compiling a Marketing Leaflet that Works

Leaflets are an important aspect of a company’s marketing strategy. It can often prove more effective than other types of promotional media, such as TV or radio. This is because customers have something tangible that they can keep hold of and refer back to, whereas with other medium the message is introduced and gone within a few minutes, people will only remember it if it stands out. Therefore, leaflet campaigns can be essential to promotional activities. However, it needs to be done right. Below, we have created a guideline to help you to understand how to make the most of your leaflet.

Why Would You Use A Leaflet?

The first thing that we need to explain is why you would use a leaflet in the first place. As stated above, they can provide a tangible way for customers to relate to the company. They have all the information they need in their hands.

Aside from the above, though, leaflet printing, as a marketing medium, is exceptionally cheap. You can reach thousands of customers for hundreds of pounds. Other marketing mediums simply don’t come close in terms of coverage versus cost.

How to Write an Interesting Leaflet

Ok, now on to the important stuff:

1.       When you write it needs to be short, sharp and sweet. No one likes to read blocks of text, you must break up your writing. If you use blocks of text people will find it boring and won’t read it.

2.       Bullet points and numbers are a great way of delivering information in short, sweet bursts. You don’t have to use complicated grammar, but you can get your message across quickly and clearly.

3.       Make your points. You need to let people know who you are, what you want, what you have to offer, where you offer it, when you will offer it, why you are offering it, and how they can get it. You need to change the specifics depending on the thing that you are promoting, e.g. an event vs. a product, or discount.

4.       Include any information that you might think is pertinent. For example, if you were hosting an event, then it would be nice to put a map on your leaflet. Depending on the leaflet, you can use a more or less detailed map. An A5 leaflet would have a smaller map, whereas pocket folding cards have enough to carry more information. Pocket folding cards unfold to various sizes, but fold up to credit card or postcard size, which gives designers a lot of scope.

5.       Make sure that you get the opinion of someone you trust who can evaluate the leaflet for you. Use someone of a type that is similar to your target audience. For example, if you’re promoting a club night, ask your student friends/sons/daughters/peers what they think. Take their opinions on board and make any relevant changes.

6.       If the leaflet is being printed for an important reason then have it printed professionally. You will have to spend money, but it is worth it for getting something that looks professional.

If you would like further information about leaflet production, including pocket folding cards, then please visit us today.

Help With Understanding the Different Types of Leaflet Fold

If you’ve ever needed to print leaflets, then you will understand the confusion that can often occur in regards to the various configurations and sizes of leaflet. Most people assume that the world of leaflets is relatively straightforward: you just print on a piece of paper and fold it to the size you want, don’t you? Yes, however, there are many different types of leaflet fold, and this can be confusing. Below, we’re going to look at some of the most common types of leaflet fold and explain a little bit about their use and suitability for various purposes.

Tri Fold

A tri-fold is the common form of letter folding. Here, an A4 sheet is folded into three panels. There are two different types of fold within the letter fold and each has slightly different advantages depending on the use of the leaflet or letter:

1.       Z-fold: when folded the A4 sheet makes a Z-shape from a side-on view. These are useful for businesses that offer different types of services and who want to show clear separations between each. For example, a beautician may ask for a z-fold leaflet for their price list. They may have a panel for haircutting prices, nail price, and tan prices, for instance.

2.       U-fold: when folded the A4 sheet makes a U-shape from a side-on view. These are useful for businesses who want their customers to be able to see as much information at once. For example, a restaurant may use such a leaflet to show their customers their main meals. To make it easier for their customers to choose, they use a U-fold. A U-fold is also referred to as a gatefold, particularly in America. This can be confusing when doing business between countries, so just remember that the terms are interchangeable.

Both z-fold and u-fold are suitable for businesses that send letters as the address block will show in the window of a standard DL (letter size) envelope.

Half Fold

However, if you are sending business letters in a C5 envelope (equivalent to A5), then you would not use a Tri-fold, instead, you would use a half-fold, which is self-explanatory.

Accordion Fold

The accordion or z pocket media cards are better for times when businesses want their leaflets to stand out from the crowd. Z pocket media cards come in a variety of shapes and sizes, but what they share in common is their accordion-like folding and unfolding. They are often used for things like maps because a lot of information can be squeezed into a relatively short space.

Bespoke Fold

Some businesses will request bespoke folds. For example, there are some complicated geometric folds (think origami). Clearly, if you want something a little more interesting, you will need to talk to a specialist, as it requires specialist equipment.

We hope that you have found this article informative, and that you now have a much better understanding of the various types of leaflet available and their possible uses.

If you would like to learn more about the z pocket media cards mentioned above, then please visit http://www.alpha-card.co.uk/products.

How to Design Leaflets to Grab the Attention of Your Audience

Leaflets are an essential means of promotion. Businesses use them frequently to promote their products and services. Given the fact that so many businesses use them, it is important that each create leaflets that stand out from the crowds. Otherwise, the message may be lost in the overwhelming volumes of information coming from the competition. In order to maximise your return on investment, it is important that you take the time to plan your leaflets carefully. A designer can help you to do this, but there are things that you can do yourself, and we are going to explain more in the following paragraphs. 

Colour Schemes

You need to be aware of several things when choosing the colour of your leaflet:

1.       If they look good, choose your company colours. By associating you company colours with the leaflets you will create greater brand awareness than if you were to use other colours. People are much better with visual cues, such as colour schemes.

2.       You need to make sure that you colours are complementary or contrasting. This will help the leaflet to stand out. Be careful with contrasting colours, though, as they can sometimes look tacky.

3.       Avoid using more than three colours. It has creates a confusing visual effect and will turn people off.

Attention Grabbing Titles/Key Features

Many leaflets will sport the company logo at the top of the page. This is wrong because it grabs people’s attention in the wrong way. Nobody cares about which business is offering the product/service, all the customer will be concerned with is the promotion. If somebody sees a leaflet and it says ‘The Training Link’, people will not pick it up and read as much as they would a leaflet titled ‘Free App Development Course’; or, ‘The Computer Seller’ and ‘50% of Mac Book Pro’.

You need to tell people what you can offer them as soon as possible. We have very short attention spans in the modern world, because we are constantly bombarded by information. Our minds jump from one thing to the next, and only things that stand out will be noted.

Be Original in Design

As stated above, you need something that can grab the attention because we are all constantly scanning the environment for information, and only the truly salient stuff stands out. When creating your leaflet, then, it makes sense to think outside the box. You can do that in plenty of ways, but here are a few ideas:

·         Make your leaflets a bespoke shape. For example, you are trying to advertise a monkey sanctuary, so you have the leaflet shaped like money.

·         Have a gimmick. A Chinese restaurant may shape their leaflets like a fortune cookie, and they can add a scratch-off section, like a scratch card, that reveals a fortune. People love those things.

·         Use a different fold. Most leaflets are flat or tri fold, but there are other folds, such as the accordion fold. The accordion fold leaflets, or pocket folding cards as they are generallyknown, are small and quirky. Pocket folding cards can fit a lot of information in a small space, and this makes them very appealing.

We hope that you can now appreciate a little more about the importance of creating a decent leaflet, and that you understand a little of what this entails. If you would like further information, including information about pocket folding cards, then please visit http://www.alpha-card.co.uk/products.

Use These For Effective Marketing

As with all things modern a word has been coined to describe products in a nutshell.  It is no different in the case of the Alpha card as they are called compact media in the business world.

To most of us this is a confusing term, but if you have a closer look at how these cards are produced you have to admit that they are, indeed, compact. 

The reason for this is that manufacturers of this product have taken an A4 sheet in most cases and folded it so that it ends up to being no bigger than a credit card. On the outside of this they have reinforced it with a sturdier material to protect the information that is contained inside.

The old style pamphlets that were handed out in the streets were always a nuisance to the public and more often than not they ended up in the nearest bin. 

You are much less likely to be throwing good money after bad if you invest in this type of media as a booklet such as this is easily stowed away in a pocket or a handbag. Furthermore, it is a certainty that this card will last an awful lot longer than a flyer.

Do you remember the clumsy road maps that you could buy in petrol stations? They used to annoy as they were so difficult to fold back into their original shape. Of course, in most cases these are superfluous now because of the GPS system. You will have no trouble with these folded gems as they concertina back into shape very easily.

If you are a business it is worth investigating this type of advertising. Alternatively you may want to make use of these to impart important information to your workforce about certain aspects of health and safety or ever changing legislation.

Public institutions, such as conference venues, museums or art gallery can give information about opening times and what is going on in the months to come. Sometimes a floor plan of where exhibits are to be found in the building is included.

Whatever your needs in your advertising campaign, please visit our website to investigate the Alpha card at Alpha-card.co.uk.

How To Spread The Word

Brochures are one of the most popular methods of spreading the word about any business be it big or small and instead of the conventional twice folded flyer there are several other options including the Z fold cards.
This type of brochure has the advantage of taking up less room and is therefore more likely to be carried about as it will fit in the top pocket of a man’s suit as easily as it will pop into a ladies handbag.

Whatever the type of brochure the presentation requires a great deal of thought. Too much information can be very distracting and on the other hand too little means it would have been just as productive to put the website name on a beer mat and hand them out.

Before designing the brochure it might be worthwhile to take a look at some of the very best websites. These do not necessarily have to be about similar products but can be about any business at all. The purpose is to see how the best designer’s get the reader to focus on the parts they want to attract them towards.

The best designers often use a lot of what is known as white space. In simple terms this means plenty of blank areas which has the effect of dragging the eye to the crucial print or picture.

A good brochure, whether a standard folded one or a Z fold should engage the viewer and hold the interest with some excellent graphics and pictures of what the business is all about.

Contact information should be clear and must include the full address of the business along with website and telephone numbers.

A single mobile telephone number and lack of full postal address is not going to instil confidence whatever the product or service.

The Z fold type can already define the number of available squares and this can make it easier to have separate pieces of information in each square. Perhaps several different bits of information could be on the squares when the brochure is unfurled and on the whole of the other side there could be one large picture of the product. For more about Z fold cards take a look at Alpha-card.co.uk

How to Make Your Promotional Leaflet Stand Out

Promotional leaflets are one of the best methods of communication between businesses and their potential, and existing, customers. However, some leaflets do better than others do. This is in part due to differences in demand for a specific product or service; but it is also in part due to the quality and style of the leaflet. Some leaflets do better because people find them more attractive. Clearly, it is imperative to create an attractive leaflet if you want to attract more customers. Below, we have provided you with a guideline to creating an outstanding leaflet.

Short and Pithy
People hate to be bombarded with walls of text. This is because we live in the information age. We are constantly presented with different information, all of which require interpretation. This takes up valuable time, and many of us simply cannot be bothered – if takes effort and we could be doing something else instead. For this reason, it is important that you get straight to the point when you are writing your leaflet. Catch the eye and then keep it there with short sentences. We have very limited attention spans (if you have managed to get this far in during the course of this article, then you have come a lot further than many others would reach).

It is all about creating a hook.

Short sentences have greater impact.

Speak in a direct manner and say everything you want in as few words as possible. 

An Image Tells a Thousand Words
This is a relatively old expression, but it is true nonetheless. You can convey a lot of information to your customers by making use of a few cleverly crafted images. The image must relate to the product or service that you are selling. For example, if you are creating a restaurant leaflet, you need to have some sort of food on the leaflet – maybe people enjoying a yummy meal. If there is something unique about your restaurant, for instance, if it features a Korean BBQ (- these are amazing, by the way), then show that as a picture. People love novelty, so make sure that you show them the things that are unique to your business. This is known as your unique selling point (USP) and all businesses need one – if you are unsure what yours is, then look at your original business plan because you should have provided details there.

Guide the Eye
You are in control of the leaflet, not the customer. You need to tell them where they should be looking and when, and you do this by arranging your leaflet in a logical order. If you are unsure about how to do this, then a designer can help you. They have experience in these matters and will be able to create a leaflet that works well. Unfortunately, they do cost money.

Be Unique
Think outside the box. As we stated above, people love novelty. Something that you can do is to create a leaflet that few people would recognise. For instance, z folding cards are relatively rare in the leaflet industry. People will be attracted to z folding cards because they will not have encountered many before. They can provide the perfect opportunity to take a unique approach to developing your leaflet. However, it is up to you to create something that his truly unique.

If you would like further information about z folding cards, then please visit alpha-card.co.uk.

How to Plan a Successful Marketing Campaign Using Leaflets

When marketing your business, you will need to use multichannel marketing. This means using a variety of media to get your message to your existing and potential customers. We cannot cover all the bases here, but we can take a closer look at one of the most common marketing channels: leaflet printing and distribution. Below, we will discuss what makes a good leaflet for a marketing campaign. We will also tell you how to avoid some common pitfalls into which many a good business falls. 

Will You Get a Good Response Rate From Leaflet Distribution?

This is the first question that you need to ask yourself, because, clearly, if you do not receive a positive and consistent result from your leaflet campaign then it would simply be a waste of revenue to pursue such an avenue.

Leaflet distribution can be hit-and-miss. A successful campaign relies on many factors including:

• The quality of the leaflet
• The amount of value that the potential or existing customer can gain from the leaflet
• The message that you convey
• Your ability to target the leaflet to your target audience

Unless you plan the leaflet campaign carefully, it can end up being a false economy. However, when successful, you can expect a response rate of greater than 15%, which is exceptional in marketing. In fact, it is one of the most successful, and relatively low cost, options, and this is why it is one of the most popular mediums for advertising. 

Your Target Audience

The next thing you need to work out is your target audience. If you do not know who you are trying to attract, how can you expect to be able to reach them? Understanding who your customers are and how to reach them is vital. It allows you to tailor your marketing campaign to the right people, and consequently to get a much better response rate.

Some businesses will send out multiple leaflets, sending some to specific customers, and others to other customers. This allows them to tailor offers, services, and products to the customers that they know are most going to benefit from. 

Budget

Printing can get very expensive, so it is important to establish your budget. Once you know how much you can send you can choose between the following:

1. Sending high quality prints, such as alpha cards, to a select group of customers. This will help to show them that you value their custom, and consequently, create the feeling where they are more disposed to spend money. Alpha cards are good because your customers can keep hold of them. This will ensure that you are high in their minds.
2. Sending low quality prints to a larger customer base. This is good if you want to get as many sales from as many places as possible.

Design

Design is very important. We always recommend asking a professional designer for help because they will have a better understanding of what works and what does not work.

If you would like further information about alpha cards then please visit alpha-card.co.uk.