How Do You Create A Marketing Leaflet that Works?

Leaflets are an effective tool in the marketing arsenal. They are cheap, easy to design, and can reach many people. However, a badly designed leaflet will be far less effective than a well-designed leaflet. If you want to make the most of the resources you have then it is important that you learn the basics of good leaflet design, and that is why we have written this article. Below, you will find a wealth of information to help you to create a fantastic looking leaflet that works.

Define Your Target Audience

The first thing that you need to do is to define your target audience. This is the group of people that you want as customers; or you want to turn up to the event; or you want to buy your product. Their demographics will inform you as to the style of design. For example, broadly speaking, a professional audience will need a formal leaflet, whereas a young demographic would benefit from something a little more interesting, such as Z pocket media cards.

You know your target audience. You know who they are and what they like, and you have to tailor the leaflet accordingly. We cannot help you to do that, because different audiences have different needs, but we can give you a general idea of how to create a fantastic leaflet that does what it aims to. Although the specifics may be different, there are some general rules.

Your Message

You need to make sure that you get your message across in as few words and as simply as possible. The message that you want to make can often be broken down into the following components:

·         What: what is that you’re promoting/selling

·         When: when are you promoting it/selling it. Is it an event? Make sure to include date and time.

·         Where: people need to know where they are meant to head. You can even include a map, which is particularlyeasy to do on the Z pocket media cards, as there is much more space to write on than other types of leaflet.

·         What they need to do: you need to instruct them simply about their next step. Do they need to phone you? Email you? Or, just turn up as and when they want?

Make sure that you deliver the message in clear language that is easy to understand and straight to the point, without being too flowery. People hate reading large blocks of text, so break it up.

Create a Focal Point

You need to draw people’s attention to your leaflet. You can do this by choosing a carefully constructed focal point. This can be anything of interest, as long as it grabs the attention. Coming up with this part of the leaflet design is probably the most fun part. You can let your imagination run a bit wild and create something that really sticks out. This will make your leaflet memorable.