Use These For Effective Marketing

As with all things modern a word has been coined to describe products in a nutshell.  It is no different in the case of the Alpha card as they are called compact media in the business world.

To most of us this is a confusing term, but if you have a closer look at how these cards are produced you have to admit that they are, indeed, compact. 

The reason for this is that manufacturers of this product have taken an A4 sheet in most cases and folded it so that it ends up to being no bigger than a credit card. On the outside of this they have reinforced it with a sturdier material to protect the information that is contained inside.

The old style pamphlets that were handed out in the streets were always a nuisance to the public and more often than not they ended up in the nearest bin. 

You are much less likely to be throwing good money after bad if you invest in this type of media as a booklet such as this is easily stowed away in a pocket or a handbag. Furthermore, it is a certainty that this card will last an awful lot longer than a flyer.

Do you remember the clumsy road maps that you could buy in petrol stations? They used to annoy as they were so difficult to fold back into their original shape. Of course, in most cases these are superfluous now because of the GPS system. You will have no trouble with these folded gems as they concertina back into shape very easily.

If you are a business it is worth investigating this type of advertising. Alternatively you may want to make use of these to impart important information to your workforce about certain aspects of health and safety or ever changing legislation.

Public institutions, such as conference venues, museums or art gallery can give information about opening times and what is going on in the months to come. Sometimes a floor plan of where exhibits are to be found in the building is included.

Whatever your needs in your advertising campaign, please visit our website to investigate the Alpha card at Alpha-card.co.uk.

How To Spread The Word

Brochures are one of the most popular methods of spreading the word about any business be it big or small and instead of the conventional twice folded flyer there are several other options including the Z fold cards.
This type of brochure has the advantage of taking up less room and is therefore more likely to be carried about as it will fit in the top pocket of a man’s suit as easily as it will pop into a ladies handbag.

Whatever the type of brochure the presentation requires a great deal of thought. Too much information can be very distracting and on the other hand too little means it would have been just as productive to put the website name on a beer mat and hand them out.

Before designing the brochure it might be worthwhile to take a look at some of the very best websites. These do not necessarily have to be about similar products but can be about any business at all. The purpose is to see how the best designer’s get the reader to focus on the parts they want to attract them towards.

The best designers often use a lot of what is known as white space. In simple terms this means plenty of blank areas which has the effect of dragging the eye to the crucial print or picture.

A good brochure, whether a standard folded one or a Z fold should engage the viewer and hold the interest with some excellent graphics and pictures of what the business is all about.

Contact information should be clear and must include the full address of the business along with website and telephone numbers.

A single mobile telephone number and lack of full postal address is not going to instil confidence whatever the product or service.

The Z fold type can already define the number of available squares and this can make it easier to have separate pieces of information in each square. Perhaps several different bits of information could be on the squares when the brochure is unfurled and on the whole of the other side there could be one large picture of the product. For more about Z fold cards take a look at Alpha-card.co.uk