HOW TO MARKET YOUR WAY TO PROFIT

If you have not come across Z fold cards in your business you should investigate them as they are a handy and effective tool in your marketing and advertising strategy.  As the name suggests they are folded into a z form within an outer sturdy jacket.  In this jacket there is usually an A4 sized sheet of paper with all the information that your customer needs about your products.

As you will understand this is a much better way to promote your wares than having a flyer designed as the information will stay fresh inside the cover when it is in its folded state. The information will last a long time and it will be easy to hand when your customer needs it.

These cards are not only used by commercial businesses. Museums, art galleries and public transport also find them very handy.  They are a convenient way for travellers to keep underground maps and travel information in their wallets or pockets.

Museums are often vast places where it is difficult for visitors to find their way around.  They may only be interested in a particular section.  A floor plan of the building is very useful for them.  Organisations such as these can also inform the public of special exhibitions.

If you have a large amount of information to give, there are different sizes of these cards available to you.  Even the largest ones are not as big and unwieldy as the old fashioned road maps and because of their precise design they are easily folded back into shape again.

You may ask yourself the question what these cards can do what the internet is not able to. There are millions of websites out there in the ether and not all of them are on the first page on the search engine.

These cards allow you to target companies that you know sells products that you manufacture.  Because of their catchy design you are better able to give information about products, who they should contact and, of course, also your website.

Z fold cards are a practical and eye-catching way of increasing sales and for more information about this product please see http://www.alpha-cards.com/


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THE INFORMATIVE JACK OF ALL TRADES

If your company needs a new marketing strategy because sales are not as they should be, then designing Z cards for this purpose may one idea worth looking at.

Not every company can be at the top of the tree in the internet world, but if you are canny you can bring your company forward in an effective way by making use of these cards.

You could call them a cross between a business card and a flyer.  They are handier than business card as they contain more information about your company, your products and who to call or e-mail. You can have them designed with an eye-catching logo on the outer backing. 

Most businessmen who meet many people when on business trips may not put a face to a business card once they get back to base, but this marketing tool will definitely stay longer in people’s minds.  On top of that, they are hardier and more durable than business cards, whilst they are the same size when in their folded state.

It is amazing that the surface of the folded out card is often no bigger than an A4 sheet of paper, but because of their ingenious design wording and pictures can be printed in such a manner that all information is contained within the outer cover of the card.

Of course, periodically you may want to promote special offers.  Everything is possible with a proper design.  The design of the outer cover should also be given some thought.  The more flamboyant it is the more it stays in people’s memory.

You may just want to have some printed with company policy and health and safety information for your employees.  This is a much better way for your workforce to be reminded of these as they can carry their card in their jacket or overalls pocket.

All in all you can see that they are a much handier tool than the old fashioned flyers that normally get thrown out after a couple of days.

You will be able to get a free sample of Z cards and design ideas from http://www.alpha-cards.com/.

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A GLOBAL MARKETING AID

The new buzz word in the world of commerce is the use of z cards, including the Alphacards for marketing purposes.

The reason they have caught on in industry and by the hospitality and tourist concerns is that much information can be stored on an ordinary A4 size format that is then folded right down to either a pocket or credit card sized booklet with a sturdy cover.

They have proved to be a very effective way to bring companies to potential customers’ notice, exactly because they are very durable and they do not disintegrate as easily as business cards.

Another advantage is that you will have a much higher profile than if you were one of the many manufacturers of a similar product on the internet.  Your customers will have your website address, together with a telephone number and a comprehensive description of what services to industry you provide.

It is not only big companies that make use of this marketing tool.  They have proved to be very useful for tourist information and for public transport companies.  The handy pocket sized version, which is slightly larger than the credit card format, can hold underground maps, service time tables and enough information of interesting places to visit.

The days of large street maps that were unwieldy when folded out have long gone.  Museums have also found them to be an invaluable tool in directing their visitors to the various exhibitions, together with a floor plan of the building.

These cards are not only useful as a marketing tool.  They can contain all kind of information about work practices for your employees.

They can contain changes in Health and Safety laws as well as much other information that your workforce needs, but cannot always remember. There will then be no excuse if bad working practices occur, as they should have the information on their person.

You need to know that even huge conglomerates and pillars of industry used these cards for all purposes even when everybody knows who they are.

Alpha cards are a useful tool whatever the size of your company.  If you need ideas for design or information please visit http://www.alpha-cards.com/.

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