Many people will tell you that there is no
need for leafleting campaigns, letters, or the written word. They say this
because they assume the internet has taken over, and in some ways, this is
true, but the written word is far from dead, and if you are a business trying
to get your name out there, then leaflets remain a powerful means of
communication. Of course, the standard A5 leaflet is boring, we need to pep it
up if we want it to stand out, and a great way to do this is to use pocket folding cards, instead of the standard leaflet.
Whatever your purpose, whether a business
trying to promote a new product or a group trying to advertise their am-dram
class, paper is still a great way to deliver information. There is something
about the smell and feel of physical paper that will always set it aside from
the technologies of the internet. We love a bit of tradition, and we will not
be letting go of our paper for a long time yet.
But what is a pocket folding card? These
are similar to brochures, because they hold a lot of information that is
separated in pages, but in this case their tiled on a bit of paper that unfolds
to form a traditional leaflet. When collapsed they can be as small as a credit
card, when open, as large as an A3 sheet. This makes them convenient, because
people can keep them in their pocket, but also useful, because they can contain
a lot of information.
They work well in certain settings, for
instance, you will often find them used at venues and events where some sort of
map is needed. For example, large music festivals will use them: on one side
they may have a map of the various arenas, food stalls, etc. and on the other
side they may have a list of the various line-ups. You also see them a lot at
theme parks: a map on one side, and then special offers and things on the other
side. They are useful because they fold up and people can put them in their
pockets, hence their name: pocket folding cards.
A large number of businesses are starting
to use this style of leaflet, and there are various reasons for this:
1.
People are much more likely to
keep them. They can put them in their pockets, handbags and wallets. Couple
this with some useful information, such as a calendar, and they will be keeping
the business’s information for a long time. In other words, when the time comes
for that person to use the services of a similar business, they have the
information on hand.
2.
They are long lasting. They
often have waterproof panels for the outer sections (when folded) and this
means that they are much less likely to show signs of wear and tear, when
compared to a leaflet, and in turn, this means that people will keep them for
longer. This further enhances the odds of the person using the service in the
future.
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