Leaflets are an effective means of
advertising. Many businesses have moved their advertising avenues online, but
the problem with this is that the market is saturated, and savvy internet users
block any advertising. So, although the internet is the latest technology, when
it comes to advertising, it is lacking. Leafleting is still one of the best
means of advertising, particularly if you have a small budget, as small run
leaflets are relatively cheap. However, the key to success with leafleting is
design, and, unfortunately, many businesses fall short on their design. Here,
we’re going to provide you with a brief guideline to creating a fantastic
leaflet.
1.
Focal points are essential to any visual aids: this includes leaflets. You need to say what you need to say as
quickly as possible. You need a focal point that explains the number one reason
for the leaflet. It needs to capture the eye while delivering information. If
you can grab people’s attention, they will read the leaflet. If your leaflet is
boring, cluttered, or messy, people will turn away. A focal point needs to
attract the eye first.
2.
Headlines and mind grabbers: you need a
good hook to attract people into reading further into the leaflet. If you
create a headline, make it interesting and give people a reason to read on then
you are much more likely to sell your product/event/services. At the very
least, people will remember you, and this is essential because they will draw
on that memory when they’re sourcing your particular product or service in the
future.
3.
Keep it succinct: we live in an
information age. We are constantly bombarded with texts of all sorts crying for
attention. We don’t have time to read everything we see. This means that you
need to keep your sentences short, sweet and to the point. No one will read
what you have to say unless you say it in the simplest terms. There is too much
going on in the modern environment for people to spend time reading long walls
of text.
4.
Say what you want to say, but don’t say it again: a common problem that we see on modern leaflets is repetition. If
you repeat the information people will quickly turn away. You only need to say
what you’re going to say once, and no more.
5.
Layout: your layout needs to be
attractive. It must first grab a person’s attention, and then keep their
attention. People often make the mistake of making their leaflet too bold. Too
much colour and too many pictures will confuse the brain, and people will turn
away. Keep your layout simple and elegant.
6.
Design: many businesses continue to use
leaflets, and so the area is quite saturated. You need to make sure you stand
out, and you can do that by using an interesting design. For example, z pocket media is relatively unique. People don’t often see z pocket media, and so it
captures their attention. Because they fold up, they're also capable of holding
a lot of information, while remaining convenient. These are the types of
leaflet that you will see at special events.
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