Attending An Exhibition? Must Haves To Showcase Your Brand

Business exhibitions and conferences are a fantastic way to generate a tremendous amount of interest in your products and services. Attracting an unparalleled footfall of prospective clients, exhibitions welcome thousands of visitors each year who are specifically interested in your field of expertise so it is vital that you capitalise on this.

As an exhibitor, you need to make sure that your business information is attractive, clear and compact. With hundreds of other stalls competing for each delegate’s interest, it is vital that your information stands out from the rest and does not get lost amongst reams of flyers and leaflets in the bottom of their conference bag.

Alpha Cards provide the ideal solution with their ingenious products that allow businesses to communicate their brand and services on portable pocket sized documents. When bombarded with information in the form of posters, flyers and leaflets at events and exhibitions, the Alpha Card will be a welcome relief for attendees who will love the look and feel of this tactile card plus the fact that it slips so easily into a purse or wallet for future reference.

21^st century society demands more, and marketing solutions are no exception, so the Alpha Cards will appeal to today's tech-savvy generation who love innovative space saving ideas to generate business.

The Alpha Card allows businesses to print product information, offers and news about their company for prospective clients to take away. In order to get as much information as possible on your Alpha Card, there are many formats available including k-fold, c-fold and z-fold cards, which allows your company message to be printed on to a wallet friendly credit card size document that can open out to A4 size.

Your message and logo can be printed in full colour on glossy high quality card to match your business branding and the Alpha Cards are available in four off the shelf sizes or can be made to your exact requirements.

Why not completely customise your card by having it personalised or even create a bespoke shape using the fabulous die cut machine so that your card really stands out from the crowd and help ensure that prospective clients return to your business information again and again.

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The Alternative to an A4 Leaflet – The Folding Z-Card

The latest tool in business marketing has made the days of handing out flyers containing faded print outs a thing of the past. Meet the Alpha Card, an ingenious product that allows businesses to communicate their brand and services on traditional sized documents that are carefully folded to form a pocket sized portable business card.

In today's society, size has never been more important, and with hundreds of gigabytes worth of information being held on the tiniest microchip and super thin laptop computers with incredible functionality, consumers are always on the lookout for innovative space saving gadgets and ideas, and the Alpha Card definitely fits the bill.

The Alpha Card cleverly provides businesses with the maximum amount of space to print content such as product information, offers and news about their company for clients to take away. 21^st Century men and women need to have access to information quickly and easily, and do not have room to store masses of A4 flyers to refer to at a later date, so the folding Alpha Card provides the perfect solution.

Alpha Cards are available in many formats including z-fold, k-fold and c-fold which allows your company information to be held in a purse friendly credit card sized format that can open out to A4 size. Your business message can be printed in full colour on glossy high quality card and the Alpha Cards can be completely customised so that your product is completely bespoke to your business needs. Why not opt for your card to be personalised and shaped using the die cut machine that intricately trim your product to match your brand.

There are fantastic additional extras available to further enhance your Alpha Card such as clever cover pockets to store cards in, tear off sections for money off vouchers and even imaginative tags that enable your card to be hung from your product.

Alpha Card is able to personalise the look and size of your card, and can accommodate any size order whether you require 1,000 or 1 million for your marketing needs.

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Handy Business Tools That Fit In Your Pocket

In the 21st Century everything is getting smaller, you can store thousands of megabytes of data on a one inch USB stick, and mobile phones are getting sleeker and lighter each year.

As working professionals or busy parents, we need to carry all sorts of everyday things with us from files to phones, notebooks to nappies, so size is very important when we consider additional items that we may need to keep on our person. Businesses and companies looking to update their marketing programmes in today’s society need to advertise a fairly large amount of information in a small amount of space, as people no longer want to rifle through extensive catalogues or carry paper flyers with them.

A clever alternative to these traditional methods of advertising is the Alpha Card. These ingenious leaflets are cleverly folded in a variety of ways to clearly and concisely communicate your business brand and services. Alpha Cards maximise the space available to print content and producing pocket sized cards for potential clients to take away.

Available in a z-fold, k-fold and c-fold format, these cards allow information to be easily read and extremely portable, the compact size easily slips into a purse or wallet so that potential clients are more likely to keep it for future reference.

One of the most popular sizes with companies is the credit card size. Thanks to its inventive folding design, this wallet friendly Alpha Card opens out toan amazing A4 (9¼" x 11⅝") size, which provides companies with ample space to communicate products or service information and upcoming offers to their target audiences.

These compact cards are able to be fully customised, including being die cut to any shaped to match your branding, and imaginative effects are available such as weatherproof cards, tear off sections for people to share vouchers or information and even bottle tags so your alpha card can be hung from your product. Whatever your business needs, whether you require 1,000 cards or 1 million, Alpha Cards has the perfect marketing solution for you.

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How Do You Create A Marketing Leaflet that Works?

Leaflets are an effective tool in the marketing arsenal. They are cheap, easy to design, and can reach many people. However, a badly designed leaflet will be far less effective than a well-designed leaflet. If you want to make the most of the resources you have then it is important that you learn the basics of good leaflet design, and that is why we have written this article. Below, you will find a wealth of information to help you to create a fantastic looking leaflet that works.

Define Your Target Audience

The first thing that you need to do is to define your target audience. This is the group of people that you want as customers; or you want to turn up to the event; or you want to buy your product. Their demographics will inform you as to the style of design. For example, broadly speaking, a professional audience will need a formal leaflet, whereas a young demographic would benefit from something a little more interesting, such as Z pocket media cards.

You know your target audience. You know who they are and what they like, and you have to tailor the leaflet accordingly. We cannot help you to do that, because different audiences have different needs, but we can give you a general idea of how to create a fantastic leaflet that does what it aims to. Although the specifics may be different, there are some general rules.

Your Message

You need to make sure that you get your message across in as few words and as simply as possible. The message that you want to make can often be broken down into the following components:

·         What: what is that you’re promoting/selling

·         When: when are you promoting it/selling it. Is it an event? Make sure to include date and time.

·         Where: people need to know where they are meant to head. You can even include a map, which is particularlyeasy to do on the Z pocket media cards, as there is much more space to write on than other types of leaflet.

·         What they need to do: you need to instruct them simply about their next step. Do they need to phone you? Email you? Or, just turn up as and when they want?

Make sure that you deliver the message in clear language that is easy to understand and straight to the point, without being too flowery. People hate reading large blocks of text, so break it up.

Create a Focal Point

You need to draw people’s attention to your leaflet. You can do this by choosing a carefully constructed focal point. This can be anything of interest, as long as it grabs the attention. Coming up with this part of the leaflet design is probably the most fun part. You can let your imagination run a bit wild and create something that really sticks out. This will make your leaflet memorable.

Compiling a Marketing Leaflet that Works

Leaflets are an important aspect of a company’s marketing strategy. It can often prove more effective than other types of promotional media, such as TV or radio. This is because customers have something tangible that they can keep hold of and refer back to, whereas with other medium the message is introduced and gone within a few minutes, people will only remember it if it stands out. Therefore, leaflet campaigns can be essential to promotional activities. However, it needs to be done right. Below, we have created a guideline to help you to understand how to make the most of your leaflet.

Why Would You Use A Leaflet?

The first thing that we need to explain is why you would use a leaflet in the first place. As stated above, they can provide a tangible way for customers to relate to the company. They have all the information they need in their hands.

Aside from the above, though, leaflet printing, as a marketing medium, is exceptionally cheap. You can reach thousands of customers for hundreds of pounds. Other marketing mediums simply don’t come close in terms of coverage versus cost.

How to Write an Interesting Leaflet

Ok, now on to the important stuff:

1.       When you write it needs to be short, sharp and sweet. No one likes to read blocks of text, you must break up your writing. If you use blocks of text people will find it boring and won’t read it.

2.       Bullet points and numbers are a great way of delivering information in short, sweet bursts. You don’t have to use complicated grammar, but you can get your message across quickly and clearly.

3.       Make your points. You need to let people know who you are, what you want, what you have to offer, where you offer it, when you will offer it, why you are offering it, and how they can get it. You need to change the specifics depending on the thing that you are promoting, e.g. an event vs. a product, or discount.

4.       Include any information that you might think is pertinent. For example, if you were hosting an event, then it would be nice to put a map on your leaflet. Depending on the leaflet, you can use a more or less detailed map. An A5 leaflet would have a smaller map, whereas pocket folding cards have enough to carry more information. Pocket folding cards unfold to various sizes, but fold up to credit card or postcard size, which gives designers a lot of scope.

5.       Make sure that you get the opinion of someone you trust who can evaluate the leaflet for you. Use someone of a type that is similar to your target audience. For example, if you’re promoting a club night, ask your student friends/sons/daughters/peers what they think. Take their opinions on board and make any relevant changes.

6.       If the leaflet is being printed for an important reason then have it printed professionally. You will have to spend money, but it is worth it for getting something that looks professional.

If you would like further information about leaflet production, including pocket folding cards, then please visit us today.