Brochures are one of the most popular methods of spreading the word about any business be it big or small and instead of the conventional twice folded flyer there are several other options including the Z fold cards.
This type of brochure has the advantage of taking up less room and is therefore more likely to be carried about as it will fit in the top pocket of a man’s suit as easily as it will pop into a ladies handbag.
This type of brochure has the advantage of taking up less room and is therefore more likely to be carried about as it will fit in the top pocket of a man’s suit as easily as it will pop into a ladies handbag.
Whatever the type of brochure the presentation requires a great deal of thought. Too much information can be very distracting and on the other hand too little means it would have been just as productive to put the website name on a beer mat and hand them out.
Before designing the brochure it might be worthwhile to take a look at some of the very best websites. These do not necessarily have to be about similar products but can be about any business at all. The purpose is to see how the best designer’s get the reader to focus on the parts they want to attract them towards.
The best designers often use a lot of what is known as white space. In simple terms this means plenty of blank areas which has the effect of dragging the eye to the crucial print or picture.
A good brochure, whether a standard folded one or a Z fold should engage the viewer and hold the interest with some excellent graphics and pictures of what the business is all about.
Contact information should be clear and must include the full address of the business along with website and telephone numbers.
A single mobile telephone number and lack of full postal address is not going to instil confidence whatever the product or service.
The Z fold type can already define the number of available squares and this can make it easier to have separate pieces of information in each square. Perhaps several different bits of information could be on the squares when the brochure is unfurled and on the whole of the other side there could be one large picture of the product. For more about Z fold cards take a look at Alpha-card.co.uk
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