The Rules of Good Leaflet Design

Leaflets are a fantastic means of promotion for businesses of all sizes. You only have to think about how many leaflets you receive a day/week to realise how much they are prized by businesses across the country. There is a problem, though. Given that there are so many leaflets out there, there is a lot of competition for the recipient’s attention. It is important that your leaflet is the one that people notice, amongst the masses of leaflets that they see. There are a few rules of leaflet design that will help you to ensure that your target audience notices, and pays attention to, your leaflet.

1.       The Focal Point: there’s an old saying, ‘the first bite is with the eye’. This means that people take a first impression from what they see. You must ensure that they like what they see, or that it at least captures their attention. The focal point must be eye catching, interesting and forceful. A focal point could be a short headline, or a picture.

2.       The Headline: Once you’ve captured their attention, you need to ensure that you keep it. For most leaflets, your purpose is to gain customers. To gain customers, you have to let them know that you have a product or a service from which they can benefit. Your headline needs to say, in as fewer words as possible, exactly what it is that you can do to help them - and why they should use that product/service.

3.       The Copy: copy simply refers to the content of the text. You need to make sure that everything your write is easy to understand, but also that it uses as few words as possible to say as much as possible. In other words, you need write in a manner that is clear, straightforward and succinct. If you do need to write a lot of text, then you can minimise the impact by breaking it up using strategically features such as bullet points and numbering.

4.       Rep, Rep, Repetition: Avoid repeating yourself when writing the leaflet. You only need to cover a topic once, you don’t have to keep pushing the point. In fact, if you push too hard, it can come across as a hard sell, and this will turn people away from the message that you're trying to convey.

5.       Design: there are a few rules with design. Firstly, you have to make sure that the design has flow – where there needs to be alignment, it must line up straight; avoid any clutter, either visual or textual. Human brains prefer symmetry and order, so if your leaflet does not show these properties, people will turn away.

6.       Keep it interesting: you need to stand out from the crowd, without neglecting the above rules. A great way to do this is to choose an unusual style of leaflet, such as Z card printing. Z card printing is becoming increasingly popular, but at present is still novel enough to stand out. Other ways in which you may be able to stand out is by using fresh and funky designs. The trick here is to think outside the box.

If you would like further help and advice about your leaflet printing, including information about Z card printing, then please visit http://www.alpha-card.co.uk/products

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Leaflet Printing: Understanding Printers Terminology

Most businesses use leaflets as part of their marketing and advertising campaigns. This means that certain members of staff spend a lot of time talking to their printers. However, the language that printers use when talking about leaflets is somewhat esoteric – it’s hard for us every day folk to understand. This can lead to problems with design and print: you think you're asking for a specific feature, but the printer interprets this in a different way (and actually, they will interpret it more accurately). At worst, it can mean that you have to pay for leaflets that you don’t like.

Much of this problem can be dealt with simply by learning a little about what the printer means when referring to certain features. Here, we’re going to consider some of the most common printing terms, and explain what they mean.

Paper Sizes

Paper sizes can be difficult to understand, but there are really only three types of measure:

1.       The As: A7, A6, A5, A4, A3, A2, A1, A0. Most people know these standard sizes. The larger the number, the smaller the size. A0 is the largest, and is the starting point for measurement. A1 is half the size of A0, A2 is half the size of A1 and it moves down the scale as such, so that for example, an A4 sheet fits 16 times in an A0 sheet.

2.       The Bs: B7, B6, B5, B4, B3, B2, B1, B0. These work in exactly the same way as the As, but they are moderately larger. If you were to lay an A0 sheet on top of an B0 sheet, there would be, roughly, a 1.5cm border around the outside of the A0. The B0 is made larger in order to allow for a bleed edge* when printing two impressions on the same piece of paper.

3.       The SR system. SR is placed before the A or B series, for example, SRA3 is the equivalent of A3. The SR is slightly larger and allows for a bleed edge* when printing single copies.

Bleed Edge

If your printer asks you if you want a bleed edge, he is asking you if you want the print/ink to run to the edge of the paper. That is to say, that there is no white left on the edges of the paper (unless you’ve placed white in your design, of course). If you don’t have a bleed edge, then there will be a white border around your print. This is because the paper is fed through the printer (a digital printer) on rollers. Where the rollers touch the paper, there is no ink application.

The exception is lithographic printing. With lithographic printing, there is no bleed edge because it is done as a press, and not as a roller.

Folds

There are a number of different folds, the most common are:

·         Z fold cards and leaflets: with z fold cards and leaflets there are two folds, so the leaflet has three sections on each side. If you look at the letter Z then imagine a piece of paper folded that way, that’s exactly what it means.

·         U-fold: again, there are two creases and three panels. If you look a U-fold leaflet, it folds like this U – except that the bottom is flat, and not rounded.

If you would like further help and advice about leaflet printing, including information about z fold cards, then please visit http://www.alpha-card.co.uk/products

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Considerations When Creating a Leaflet

Leaflets are a convenient way to market your business. They can offer a cheap alternative to mailings and emarketing when money is tight. However, there is a process involved and if you want to make a success of your leaflet campaign, then you must ensure that you follow due process. Below, we are going to talk you through the various aspects of successful leaflet design and print. By following our guidelines, you will help to ensure that you create a leaflet that gives you a reasonable ROI.

Who is Your Audience?

Before you can start to design the leaflet, before you set the budget, you need to make sure that you have defined your target audience. Who is it that you want to reach?

It is only by asking this question that you will know how to create the best leaflet. Different demographics will be captivated in different ways. For example, z pocket media work very well with people who are young and professional, such as marketing and advertising executives, but if you’re trying to reach out to retired pensioners, then a more traditional form of leaflet, as opposed to z pocket media, will be much more likely to draw their attention.

You know who your target audience is, and you know what they expect, but you have to define the group carefully if you want to create an attractive leaflet.

Succinct Headlines

Your headline is going to be the first thing that people read. You need to hook them straight from the off. In your headline, you need to tell them what you are offering and how it can help them. For instance, if you’re selling whey protein, you could say: ‘The Best Whey to Get a Buff Body’. In that short sentence you’ve told them that you’re selling whey products and those whey products will benefit them by giving them that muscly body. You've also targeted to the right group – older people won’t know what ‘buff body’ means, but younger people will pick it up straight away. This is just a silly example, but it illustrates the point well.

Keep their Attention with the Right Pictures

You’ve got their attention with the headline, but now you need to keep it. Visual images are the best way to do this. You may have heard of the expression ‘A picture tells a thousand words’. It is much easier to convey large amounts of information visually, than it is linguistically, through words. It’s just the way that humans are made: we process visual information much faster than we process language.

No Mistakes

A mistake on a leaflet is enough to cost you a fair amount of sales. If you spell a word wrong, people will notice, and it will create the impression, in their minds, that you’re lacking in expertise. When you write copy for your leaflets, make sure they you proofread, and give it to other people to proofread, too, as you can often overlook mistakes if you’re read the same information over and over again.

If you would like further help and advice about leaflet design, including information about z pocket media, then please visit http://www.alpha-card.co.uk/products

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What Makes A Great Leaflet Campaign?

As a means of promoting your business, leaflets are fantastic. However, it is important that they be done correctly. A great leaflet is likely to be rewarded with increased custom, but a bad leaflet can mean a loss of business. Here, we have provided you with a brief guide to creating and delivering the perfect leaflet. It’s not fool proof, but if you follow our guideline, you can be sure of creating a leaflet that will stand out from the crowd.

The Message

The key point in leaflet design is getting your message across. You need to ensure that the person reading the leaflet is engaged. There are two steps to this process:

1.       The first bite is with the eye. You need to hook people’s attention with great design. You do this by choosing an unusual style of leaflet, such as pocket media cards; or, you do it by using bright, attractive colours and designs. Preferably, you would combine the two; for example, pocket media cards in bright, eye-catching, colours.

2.       The content of the message needs to be relevant. If you’re selling a product, then your aim is to convince potential customers to buy that product. You do this by using emotive language.

So, first you hook them visually, and then you take their hearts – that sounds a little macabre, but it isn’t, you’re simply telling people what a great product you have and how much they can benefit from buying/using the product/service.

Always frame your product or service in a manner that shows how it can benefit your prospective customer. For example, if you’re selling mailing services, then you should tell your customers that mail is opened 92% of the time, in contrast to email, that is opened 55% of the time, meaning that their product gets greater exposure through mailing work.

Blurb

Many people get carried away when creating their leaflets. They’re trying to convey too much information in too little space. Remember, that people only like to be presented with one or two salient points at a time. If you present them with too much information, they switch off. Keep things short, succinct and to the point, if you want to keep their attention.

Key Information

People usually understand that too much blurb is bad, and this then leads them to cut too much information from the leaflet. You must remember to include salient information. A leaflet that sells a product, for instance, should include the following:

·         An explanation of the product

·         An explanation of the benefit for them of the product

·         How they can get the product (e.g. your contact details).

That’s all you need to explain. Remember to include all of the above.

Delivering the Leaflet

You have a number of different options, and your choice should depend on the product/service and the target audience. Common delivery methods include:

·         Email

·         Post – with supplied database

·         Door drop – to a specific area

·         Street-level distribution – someone literally stands on the street and hands the leaflets out.

Your choice of delivery is important, and you should research each in turn to establish which is best for your business.

If you would like further information about leaflet design and print, including pocket media cards, then please visit http://www.alpha-card.co.uk/products
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Considerations to Make When Approaching a Printer for Leaflet Printing

Anyone in business will tell you the value of leaflet printing, and you only have to look around for yourself to see how true this is – they’re everywhere, and they would only be everywhere in business if they actually worked. OK, so we know that they work, but it’s important that you get it right. A great leaflet will stand out, people will pay attention, and therefore you're more likely to make a sale. A bad leaflet, though, will be ignored, but at worst, will promote a negative impression of your business. Here, we are going to discuss the various factors that you need to be aware of when approaching a printing service for your new leaflets.

Budget

Clearly, unless you happen to have an extremely profitable business, your first consideration needs to concern your budget. You need to ensure that you get the most for your money, without skimping on quality. Once you have looked at the following steps, you will understand more about the type of leaflet that you want, as well as the volumes. Once you have cleared this information in your mind, you can then approach a number of different printers in order to get quotes. Choose the company that offers the highest quality service for the least amount of money.

Leaflet Design

The next thing that you need to think about is design. There are a number of considerations here:

1.       Will you design the leaflet yourself, or ask a designer to do it for you? It will cost you much less to design the leaflet yourself, however, you may require specialist software to create a design that you like. Using a designer takes the hassle out of the design, but it will cost you. Designers charge between £30 and £150 an hour, so make sure you get the quote before you start the work.

2.       What shape will the leaflet be? This may sound odd, but there are a number of different shapes that you can use. There are u cards and z cards that fold into three sections. There are bi-folds that fold in two. There are accordion fold. In short, there are a number of different folds. To find out which is best for you, do a little research online. For example, research z cards, and find out how other businesses use them, and whether they are appropriate for your particular requirements.

3.       Think about the type of paper that you want to use. People print leaflets on card and paper, with a variety of finishes, including silk, matt, satin and gloss. Each has various benefits. For instance, gloss paper stands out more, but satin paper looks more professional. Again, do your research in order to determine whether a particular paperweight or finish is appropriate given your particular scenario.

Printing

Finally, you need to think about how you will have your leaflets printed. In general, for volumes of 2000+ A5 leaflets people will use a lithographic printer because they offer greater value. In volumes of <2000 A5, digital printing works best.

If you would like further information about leaflet printing, including Z cards, then please visit http://www.alpha-card.co.uk

HOW TO LAND THE ACE FOR EFFECTIVE MARKETING

Of all the marketing tools that are being used today, Z cards are now a force to be reckoned with.  These cards have real power to put your company on the map without spending vast amounts of money.

It is no surprise as these apparently small looking cards can hold much information within their hard outer cover.  The secret lies in the way they are folded often into three panels which open up like a fan with the flick of the hand.

These panels are then again folded in separate segments on which information can be given that flows from one segment into another.  You can insert images and prices of the products you are manufacturing.  The trick here is to convince your potential customers that they should choose you as suppliers above your competitors.

This is the reason why the design of these cards is so important.  They need to stand out and to help you design the ultimate card the suppliers of this form of compact media will hold your hand all the way. They will incorporate your wishes into their expert design capability.

Although the old fashioned flyers are still used today, they are much more suited to advertise events to a vast amount of people.  You will still see hand outs in the street.  However, this kind of advertisement is a one day wonder and not suited to company marketing strategy.

The fold cards are designed to fit neatly into someone’s pocket or desk draw and they are meant to be sturdy enough to last a long time.  If your design is eye catching enough, they are not likely to be thrown in the bin like the flyers often are.

Because it is often difficult for manufacturers to climb the ladder of the number one spot on the internet pages, this is a good way to reach a multitude of businesses that are selling products you produce.

These cards have the ability of drawing people’s attention to your products and your website.

If you would like to give Z cards a go then please get in touch with us via http://www.alpha-cards.com/.

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THESE CARDS AFFORD MAXIMUM EXPOSURE

It may be that if your marketing efforts do not bring in many customers you should perhaps have a look at Alpha cards.  This form of compact media may just be what your company needs to get your name firmly out there.

It is a difficult job indeed to get your company name at the top of the internet list, but these cards will allow you to give salient information to your customers and at the same time for you to mention your website address.  This will enable your potential customers to find you for further information about your company.

These cards that are often folded into three panels hold the maximum information between a hard cover.  They are small enough to be tucked into a wallet or pocket and they are handy tools for your company representatives to hand out when on business trips. 

Because of the way this card is folded every panel’s content flows effortlessly into the next section.  Pictures of your particular range of products and price list can also be posted amongst company information.

If you want to make a really good impression, it is advisable to have these cards designed by a professional.  There are several companies on the internet that are in the business of doing just that.  Design is the key to attract attention and these companies can give you some handy hints to maximise their impact.

Of course, your input is of utmost importance too and together with the designer you will be able to design a top notch product.

Of course, companies are not the only ones that use this card to list their products.  Conference centres and exhibitions do also make extensive use of these.  They are handy tools at exhibitions to give a floor plan of the several stands that are exhibiting.

If they are commercially savvy then they will incorporate some adverts by the exhibitors to lower the price of the cards.

Although the credit card size seems the most popular of all these cards, it is possible to order a larger variety.

If you are thinking of giving Alpha cards a try then you will be able to get a sample card for your perusal from http://www.alpha-cards.com/

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How Media Cards Can Improve Your Advertising Campaigns

Pocket media cards are a type of leaflet that fold up to credit card size, and which unfold to various sizes, most commonly A5 and A4. There are many advantages in using pocket media cards in comparison to standard leaflets, and below, we are going to explore this area in more depth.

Firstly, are leaflets a reliable means of advertising? Some people doubt the effectiveness of leafleting, but they do work. Just consider the following points:

·         Many large corporations use leaflets. Why would all the giants print leaflets if they didn’t work? They are all about increasing sales, and if something doesn’t work, then it goes. The fact that they continue to use leaflets mean that they have an effect. The effect? Increased brand recognition.

·         You may think that there are too many leaflets on the market for yours to stand out, and this may well be true. However, there is something that you can do: create an interesting leaflet that stands out from the competition. If your market is saturated, then you can help to increase the visibility of your leaflet by making it more interesting than the rest. Pocket media cards are a great way of doing this, because they’re different. Other things that you can do, is create a leaflet with an unusual shape, create a brightly coloured leaflet, or use images to capture attention.

·         Leaflets are relatively cheap. Most leaflets will set you back around £0.20 per sheet (this may be on the expensive side, but if you pay less, then you often sacrifice quality, and this will turn away quality customers).

·         Leaflets are the best way to increase brand awareness. Brand awareness means letting people know who you are and what you do, and you should always bare these two points in mind when designing your leaflet.

What are the Advantages of Using Pocket Media Leaflet?

There are many advantages of using folded leaflets, as opposed to A5 or A4 leaflets:

1.       They provide more space. It may sound unusual, because they shrink to the size of a credit card, but you can often get more information on a pocket media leaflet than on a standard leaflet. This is because they unfold. Even the smaller varieties unfold to at least A5 – although not necessary in the same rectangular. There is much more scope for information because there is a larger surface area.

2.       They are eye-catching. Few people use pocket media leaflets, and so they are different to the types of leaflet that you normally see when out and about. Because they are different, they catch the eye, and therefore, people are going to be more attentive and open to that style of leaflet.

3.       They can provide your customer with something that they can keep. For example, if you’re a shop selling diving equipment, you could have a calendar on the leaflet showing the year’s high and low tides, as well as the phases of the moon. This is something that they will find handy, and so they will keep hold of the leaflet; and the fact that it fits in their walled is an added bonus.

Thinking of a New Leaflet Design for Your Business? Why You Should Try Folded Media Cards

Leaflet design is often tough. There are many reasons for this, but most commonly, it’s because there is so much competition. The majority of businesses use leaflets as a means of contact with existing and potential customers. They are a tried and tested method, and they work. However, there are a few things that you need to understand in order to ensure that your campaign is as successful as it can be; this is what we are going to discuss below.

Differentiating Yourself from the Competition

As stated above, many businesses use leaflets to promote their products and services.  Unfortunately, this means that it’s hard for any particular leaflet to stand out. By using Z pocket media, instead of the standard A5 leaflets, you can help to ensure that your leaflet stands out from the crowd. This means that it will help you to reach a greater number of people than you would be able to reach with a standard leaflet design.

It doesn’t matter whether you're selling a service, a product or your business is outside the scope of buying and selling, if you want people to notice you, you have to stand out from the crowd of voices hankering for attention. Even if there are no other companies doing what you do, you still need to compete. This is because the market is saturated with advertisements, simply getting people to acknowledge yours is a skill in itself; but is made much easier by using techniques such as quirky leaflets.

A Call to Action

Within the marketing world, they have a term ‘Call to Action’. This is the idea that when you create an advert, or a piece of marketing, that you create a need in your potential/existing customers, to move and do something. For instance, it may be that you run a special offer, with a ‘contact us now to take advantage of this offer’. This is a ‘call to action’ because it’s asking them to do something, i.e. contact you. You can make the ‘call to action’ stronger by adding time frames, for example, ‘contact us before the 4^th of February to take advantage of this offer’. The added pressure is much more likely to get them moving towards action.

There are many different types of ‘call to action’, and the one that you choose will depend on the type of customers that you wish to attract, as well as the type of product that you sell. Remember: the more unusual the offer, the more likely people are to notice.

Innovation and Creation

It is important that you are innovative in your approach to your leaflet campaign. However, innovation can sometimes come at the cost of attractiveness. For instance, you could be innovative by using bones to advertise a butcher's shop. However, people will dislike this – who wants to receive a bone in the post? Apart from the family Labrador, not many people would like this. Therefore, although the idea is innovative, it is also something that will turn people off. To make it special and attractive, your leaflet needs a good design, be distinct, and have great appeal. You may need to hire a designer to help you to do this, as they have a much better understanding of the type of things that appeal to other people, at least in a visual sense.

How to Make Your Leaflet Stand Out from the Crowd

Leaflets are a useful marketing tool. Many businesses use them to promote brand awareness, to advertise specific products, and to communicate with existing and potential customers. They are extremely useful because they're cost effective, targeted and attractive. However, the problem is that many other businesses understand their usefulness, and so the market becomes saturated: there are too many leaflets out there for yours to stand out…unless you make them do so. Here, we’re going to consider some of the ways that you can differentiate your leaflets from the rest.

·         Choose an unusual shape: most leaflets are rectangular – normally A5 sized, but sometimes A6 or A4. If you stick to these standards, then you’ll find it harder to create a leaflet that people will notice. Some businesses get around this by having their leaflets cut to unusual shapes. For instance, a company that sells beer may have leaflets shaped like a pint of beer.

·         Choose an unusual design: as well as the shape, there are other design changes that you can make. For instance, pocket folding cards work very well. Pocket folding cards are leaflets that fold down into, usually, a credit card size. People have to open them up to see the message. These can be useful because they’re different, but also because it’s easier for people to keep hold of them – they simply put them in their wallets. If you make sure there is information that they find relevant – such as a calendar, or list to metric-imperial measurements (anything you can think of that people will find useful) – then they’re likely to keep hold of it. This is what you want: the longer a person retains a leaflet, the more likely they are to think of you when they need the service or product that you offer.

·         Colour schemes: Many businesses tend to stick to a set colour scheme, but if you want to stand out, then you need to stick to colours that other people will notice. This does not mean that you need to be garish, there are some subtle schemes that stand out, but that look good too. Keep the colour scheme simple – in general, you should use no more than three colours.

·         Pictures: a picture can tell a thousand words, so use them to your advantage. Something that will make your leaflet stand out is if your audience can tell a lot about what you’re saying without having to read anything. We’re constantly bombarded with information in the 21^st century, and most of us want to understand more for the least effort. Pictures are a great way to do this. You hook them with the image, and then you add a few sentences to bring the concept to life. Remember when using images that you need to use high-res versions, or they can pixelate, and that looks bad.

·         Short and snappy: say as much as you can in as fewer words as you can.

We hope that you have a better idea of how to create a leaflet that stands out from the crowd. 

HOW TO MARKET YOUR WAY TO PROFIT

If you have not come across Z fold cards in your business you should investigate them as they are a handy and effective tool in your marketing and advertising strategy.  As the name suggests they are folded into a z form within an outer sturdy jacket.  In this jacket there is usually an A4 sized sheet of paper with all the information that your customer needs about your products.

As you will understand this is a much better way to promote your wares than having a flyer designed as the information will stay fresh inside the cover when it is in its folded state. The information will last a long time and it will be easy to hand when your customer needs it.

These cards are not only used by commercial businesses. Museums, art galleries and public transport also find them very handy.  They are a convenient way for travellers to keep underground maps and travel information in their wallets or pockets.

Museums are often vast places where it is difficult for visitors to find their way around.  They may only be interested in a particular section.  A floor plan of the building is very useful for them.  Organisations such as these can also inform the public of special exhibitions.

If you have a large amount of information to give, there are different sizes of these cards available to you.  Even the largest ones are not as big and unwieldy as the old fashioned road maps and because of their precise design they are easily folded back into shape again.

You may ask yourself the question what these cards can do what the internet is not able to. There are millions of websites out there in the ether and not all of them are on the first page on the search engine.

These cards allow you to target companies that you know sells products that you manufacture.  Because of their catchy design you are better able to give information about products, who they should contact and, of course, also your website.

Z fold cards are a practical and eye-catching way of increasing sales and for more information about this product please see http://www.alpha-cards.com/


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THE INFORMATIVE JACK OF ALL TRADES

If your company needs a new marketing strategy because sales are not as they should be, then designing Z cards for this purpose may one idea worth looking at.

Not every company can be at the top of the tree in the internet world, but if you are canny you can bring your company forward in an effective way by making use of these cards.

You could call them a cross between a business card and a flyer.  They are handier than business card as they contain more information about your company, your products and who to call or e-mail. You can have them designed with an eye-catching logo on the outer backing. 

Most businessmen who meet many people when on business trips may not put a face to a business card once they get back to base, but this marketing tool will definitely stay longer in people’s minds.  On top of that, they are hardier and more durable than business cards, whilst they are the same size when in their folded state.

It is amazing that the surface of the folded out card is often no bigger than an A4 sheet of paper, but because of their ingenious design wording and pictures can be printed in such a manner that all information is contained within the outer cover of the card.

Of course, periodically you may want to promote special offers.  Everything is possible with a proper design.  The design of the outer cover should also be given some thought.  The more flamboyant it is the more it stays in people’s memory.

You may just want to have some printed with company policy and health and safety information for your employees.  This is a much better way for your workforce to be reminded of these as they can carry their card in their jacket or overalls pocket.

All in all you can see that they are a much handier tool than the old fashioned flyers that normally get thrown out after a couple of days.

You will be able to get a free sample of Z cards and design ideas from http://www.alpha-cards.com/.

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A GLOBAL MARKETING AID

The new buzz word in the world of commerce is the use of z cards, including the Alphacards for marketing purposes.

The reason they have caught on in industry and by the hospitality and tourist concerns is that much information can be stored on an ordinary A4 size format that is then folded right down to either a pocket or credit card sized booklet with a sturdy cover.

They have proved to be a very effective way to bring companies to potential customers’ notice, exactly because they are very durable and they do not disintegrate as easily as business cards.

Another advantage is that you will have a much higher profile than if you were one of the many manufacturers of a similar product on the internet.  Your customers will have your website address, together with a telephone number and a comprehensive description of what services to industry you provide.

It is not only big companies that make use of this marketing tool.  They have proved to be very useful for tourist information and for public transport companies.  The handy pocket sized version, which is slightly larger than the credit card format, can hold underground maps, service time tables and enough information of interesting places to visit.

The days of large street maps that were unwieldy when folded out have long gone.  Museums have also found them to be an invaluable tool in directing their visitors to the various exhibitions, together with a floor plan of the building.

These cards are not only useful as a marketing tool.  They can contain all kind of information about work practices for your employees.

They can contain changes in Health and Safety laws as well as much other information that your workforce needs, but cannot always remember. There will then be no excuse if bad working practices occur, as they should have the information on their person.

You need to know that even huge conglomerates and pillars of industry used these cards for all purposes even when everybody knows who they are.

Alpha cards are a useful tool whatever the size of your company.  If you need ideas for design or information please visit http://www.alpha-cards.com/.

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