Thinking of a New Leaflet Design for Your Business? Why You Should Try Folded Media Cards

Leaflet design is often tough. There are many reasons for this, but most commonly, it’s because there is so much competition. The majority of businesses use leaflets as a means of contact with existing and potential customers. They are a tried and tested method, and they work. However, there are a few things that you need to understand in order to ensure that your campaign is as successful as it can be; this is what we are going to discuss below.

Differentiating Yourself from the Competition

As stated above, many businesses use leaflets to promote their products and services.  Unfortunately, this means that it’s hard for any particular leaflet to stand out. By using Z pocket media, instead of the standard A5 leaflets, you can help to ensure that your leaflet stands out from the crowd. This means that it will help you to reach a greater number of people than you would be able to reach with a standard leaflet design.

It doesn’t matter whether you're selling a service, a product or your business is outside the scope of buying and selling, if you want people to notice you, you have to stand out from the crowd of voices hankering for attention. Even if there are no other companies doing what you do, you still need to compete. This is because the market is saturated with advertisements, simply getting people to acknowledge yours is a skill in itself; but is made much easier by using techniques such as quirky leaflets.

A Call to Action

Within the marketing world, they have a term ‘Call to Action’. This is the idea that when you create an advert, or a piece of marketing, that you create a need in your potential/existing customers, to move and do something. For instance, it may be that you run a special offer, with a ‘contact us now to take advantage of this offer’. This is a ‘call to action’ because it’s asking them to do something, i.e. contact you. You can make the ‘call to action’ stronger by adding time frames, for example, ‘contact us before the 4^th of February to take advantage of this offer’. The added pressure is much more likely to get them moving towards action.

There are many different types of ‘call to action’, and the one that you choose will depend on the type of customers that you wish to attract, as well as the type of product that you sell. Remember: the more unusual the offer, the more likely people are to notice.

Innovation and Creation

It is important that you are innovative in your approach to your leaflet campaign. However, innovation can sometimes come at the cost of attractiveness. For instance, you could be innovative by using bones to advertise a butcher's shop. However, people will dislike this – who wants to receive a bone in the post? Apart from the family Labrador, not many people would like this. Therefore, although the idea is innovative, it is also something that will turn people off. To make it special and attractive, your leaflet needs a good design, be distinct, and have great appeal. You may need to hire a designer to help you to do this, as they have a much better understanding of the type of things that appeal to other people, at least in a visual sense.