How to Make Your Leaflet Stand Out from the Crowd

Leaflets are a useful marketing tool. Many businesses use them to promote brand awareness, to advertise specific products, and to communicate with existing and potential customers. They are extremely useful because they're cost effective, targeted and attractive. However, the problem is that many other businesses understand their usefulness, and so the market becomes saturated: there are too many leaflets out there for yours to stand out…unless you make them do so. Here, we’re going to consider some of the ways that you can differentiate your leaflets from the rest.

·         Choose an unusual shape: most leaflets are rectangular – normally A5 sized, but sometimes A6 or A4. If you stick to these standards, then you’ll find it harder to create a leaflet that people will notice. Some businesses get around this by having their leaflets cut to unusual shapes. For instance, a company that sells beer may have leaflets shaped like a pint of beer.

·         Choose an unusual design: as well as the shape, there are other design changes that you can make. For instance, pocket folding cards work very well. Pocket folding cards are leaflets that fold down into, usually, a credit card size. People have to open them up to see the message. These can be useful because they’re different, but also because it’s easier for people to keep hold of them – they simply put them in their wallets. If you make sure there is information that they find relevant – such as a calendar, or list to metric-imperial measurements (anything you can think of that people will find useful) – then they’re likely to keep hold of it. This is what you want: the longer a person retains a leaflet, the more likely they are to think of you when they need the service or product that you offer.

·         Colour schemes: Many businesses tend to stick to a set colour scheme, but if you want to stand out, then you need to stick to colours that other people will notice. This does not mean that you need to be garish, there are some subtle schemes that stand out, but that look good too. Keep the colour scheme simple – in general, you should use no more than three colours.

·         Pictures: a picture can tell a thousand words, so use them to your advantage. Something that will make your leaflet stand out is if your audience can tell a lot about what you’re saying without having to read anything. We’re constantly bombarded with information in the 21^st century, and most of us want to understand more for the least effort. Pictures are a great way to do this. You hook them with the image, and then you add a few sentences to bring the concept to life. Remember when using images that you need to use high-res versions, or they can pixelate, and that looks bad.

·         Short and snappy: say as much as you can in as fewer words as you can.

We hope that you have a better idea of how to create a leaflet that stands out from the crowd.