How Media Cards Can Improve Your Advertising Campaigns

Pocket media cards are a type of leaflet that fold up to credit card size, and which unfold to various sizes, most commonly A5 and A4. There are many advantages in using pocket media cards in comparison to standard leaflets, and below, we are going to explore this area in more depth.

Firstly, are leaflets a reliable means of advertising? Some people doubt the effectiveness of leafleting, but they do work. Just consider the following points:

·         Many large corporations use leaflets. Why would all the giants print leaflets if they didn’t work? They are all about increasing sales, and if something doesn’t work, then it goes. The fact that they continue to use leaflets mean that they have an effect. The effect? Increased brand recognition.

·         You may think that there are too many leaflets on the market for yours to stand out, and this may well be true. However, there is something that you can do: create an interesting leaflet that stands out from the competition. If your market is saturated, then you can help to increase the visibility of your leaflet by making it more interesting than the rest. Pocket media cards are a great way of doing this, because they’re different. Other things that you can do, is create a leaflet with an unusual shape, create a brightly coloured leaflet, or use images to capture attention.

·         Leaflets are relatively cheap. Most leaflets will set you back around £0.20 per sheet (this may be on the expensive side, but if you pay less, then you often sacrifice quality, and this will turn away quality customers).

·         Leaflets are the best way to increase brand awareness. Brand awareness means letting people know who you are and what you do, and you should always bare these two points in mind when designing your leaflet.

What are the Advantages of Using Pocket Media Leaflet?

There are many advantages of using folded leaflets, as opposed to A5 or A4 leaflets:

1.       They provide more space. It may sound unusual, because they shrink to the size of a credit card, but you can often get more information on a pocket media leaflet than on a standard leaflet. This is because they unfold. Even the smaller varieties unfold to at least A5 – although not necessary in the same rectangular. There is much more scope for information because there is a larger surface area.

2.       They are eye-catching. Few people use pocket media leaflets, and so they are different to the types of leaflet that you normally see when out and about. Because they are different, they catch the eye, and therefore, people are going to be more attentive and open to that style of leaflet.

3.       They can provide your customer with something that they can keep. For example, if you’re a shop selling diving equipment, you could have a calendar on the leaflet showing the year’s high and low tides, as well as the phases of the moon. This is something that they will find handy, and so they will keep hold of the leaflet; and the fact that it fits in their walled is an added bonus.