HOW TO LAND THE ACE FOR EFFECTIVE MARKETING

Of all the marketing tools that are being used today, Z cards are now a force to be reckoned with.  These cards have real power to put your company on the map without spending vast amounts of money.

It is no surprise as these apparently small looking cards can hold much information within their hard outer cover.  The secret lies in the way they are folded often into three panels which open up like a fan with the flick of the hand.

These panels are then again folded in separate segments on which information can be given that flows from one segment into another.  You can insert images and prices of the products you are manufacturing.  The trick here is to convince your potential customers that they should choose you as suppliers above your competitors.

This is the reason why the design of these cards is so important.  They need to stand out and to help you design the ultimate card the suppliers of this form of compact media will hold your hand all the way. They will incorporate your wishes into their expert design capability.

Although the old fashioned flyers are still used today, they are much more suited to advertise events to a vast amount of people.  You will still see hand outs in the street.  However, this kind of advertisement is a one day wonder and not suited to company marketing strategy.

The fold cards are designed to fit neatly into someone’s pocket or desk draw and they are meant to be sturdy enough to last a long time.  If your design is eye catching enough, they are not likely to be thrown in the bin like the flyers often are.

Because it is often difficult for manufacturers to climb the ladder of the number one spot on the internet pages, this is a good way to reach a multitude of businesses that are selling products you produce.

These cards have the ability of drawing people’s attention to your products and your website.

If you would like to give Z cards a go then please get in touch with us via http://www.alpha-cards.com/.

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THESE CARDS AFFORD MAXIMUM EXPOSURE

It may be that if your marketing efforts do not bring in many customers you should perhaps have a look at Alpha cards.  This form of compact media may just be what your company needs to get your name firmly out there.

It is a difficult job indeed to get your company name at the top of the internet list, but these cards will allow you to give salient information to your customers and at the same time for you to mention your website address.  This will enable your potential customers to find you for further information about your company.

These cards that are often folded into three panels hold the maximum information between a hard cover.  They are small enough to be tucked into a wallet or pocket and they are handy tools for your company representatives to hand out when on business trips. 

Because of the way this card is folded every panel’s content flows effortlessly into the next section.  Pictures of your particular range of products and price list can also be posted amongst company information.

If you want to make a really good impression, it is advisable to have these cards designed by a professional.  There are several companies on the internet that are in the business of doing just that.  Design is the key to attract attention and these companies can give you some handy hints to maximise their impact.

Of course, your input is of utmost importance too and together with the designer you will be able to design a top notch product.

Of course, companies are not the only ones that use this card to list their products.  Conference centres and exhibitions do also make extensive use of these.  They are handy tools at exhibitions to give a floor plan of the several stands that are exhibiting.

If they are commercially savvy then they will incorporate some adverts by the exhibitors to lower the price of the cards.

Although the credit card size seems the most popular of all these cards, it is possible to order a larger variety.

If you are thinking of giving Alpha cards a try then you will be able to get a sample card for your perusal from http://www.alpha-cards.com/

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How Media Cards Can Improve Your Advertising Campaigns

Pocket media cards are a type of leaflet that fold up to credit card size, and which unfold to various sizes, most commonly A5 and A4. There are many advantages in using pocket media cards in comparison to standard leaflets, and below, we are going to explore this area in more depth.

Firstly, are leaflets a reliable means of advertising? Some people doubt the effectiveness of leafleting, but they do work. Just consider the following points:

·         Many large corporations use leaflets. Why would all the giants print leaflets if they didn’t work? They are all about increasing sales, and if something doesn’t work, then it goes. The fact that they continue to use leaflets mean that they have an effect. The effect? Increased brand recognition.

·         You may think that there are too many leaflets on the market for yours to stand out, and this may well be true. However, there is something that you can do: create an interesting leaflet that stands out from the competition. If your market is saturated, then you can help to increase the visibility of your leaflet by making it more interesting than the rest. Pocket media cards are a great way of doing this, because they’re different. Other things that you can do, is create a leaflet with an unusual shape, create a brightly coloured leaflet, or use images to capture attention.

·         Leaflets are relatively cheap. Most leaflets will set you back around £0.20 per sheet (this may be on the expensive side, but if you pay less, then you often sacrifice quality, and this will turn away quality customers).

·         Leaflets are the best way to increase brand awareness. Brand awareness means letting people know who you are and what you do, and you should always bare these two points in mind when designing your leaflet.

What are the Advantages of Using Pocket Media Leaflet?

There are many advantages of using folded leaflets, as opposed to A5 or A4 leaflets:

1.       They provide more space. It may sound unusual, because they shrink to the size of a credit card, but you can often get more information on a pocket media leaflet than on a standard leaflet. This is because they unfold. Even the smaller varieties unfold to at least A5 – although not necessary in the same rectangular. There is much more scope for information because there is a larger surface area.

2.       They are eye-catching. Few people use pocket media leaflets, and so they are different to the types of leaflet that you normally see when out and about. Because they are different, they catch the eye, and therefore, people are going to be more attentive and open to that style of leaflet.

3.       They can provide your customer with something that they can keep. For example, if you’re a shop selling diving equipment, you could have a calendar on the leaflet showing the year’s high and low tides, as well as the phases of the moon. This is something that they will find handy, and so they will keep hold of the leaflet; and the fact that it fits in their walled is an added bonus.

Thinking of a New Leaflet Design for Your Business? Why You Should Try Folded Media Cards

Leaflet design is often tough. There are many reasons for this, but most commonly, it’s because there is so much competition. The majority of businesses use leaflets as a means of contact with existing and potential customers. They are a tried and tested method, and they work. However, there are a few things that you need to understand in order to ensure that your campaign is as successful as it can be; this is what we are going to discuss below.

Differentiating Yourself from the Competition

As stated above, many businesses use leaflets to promote their products and services.  Unfortunately, this means that it’s hard for any particular leaflet to stand out. By using Z pocket media, instead of the standard A5 leaflets, you can help to ensure that your leaflet stands out from the crowd. This means that it will help you to reach a greater number of people than you would be able to reach with a standard leaflet design.

It doesn’t matter whether you're selling a service, a product or your business is outside the scope of buying and selling, if you want people to notice you, you have to stand out from the crowd of voices hankering for attention. Even if there are no other companies doing what you do, you still need to compete. This is because the market is saturated with advertisements, simply getting people to acknowledge yours is a skill in itself; but is made much easier by using techniques such as quirky leaflets.

A Call to Action

Within the marketing world, they have a term ‘Call to Action’. This is the idea that when you create an advert, or a piece of marketing, that you create a need in your potential/existing customers, to move and do something. For instance, it may be that you run a special offer, with a ‘contact us now to take advantage of this offer’. This is a ‘call to action’ because it’s asking them to do something, i.e. contact you. You can make the ‘call to action’ stronger by adding time frames, for example, ‘contact us before the 4^th of February to take advantage of this offer’. The added pressure is much more likely to get them moving towards action.

There are many different types of ‘call to action’, and the one that you choose will depend on the type of customers that you wish to attract, as well as the type of product that you sell. Remember: the more unusual the offer, the more likely people are to notice.

Innovation and Creation

It is important that you are innovative in your approach to your leaflet campaign. However, innovation can sometimes come at the cost of attractiveness. For instance, you could be innovative by using bones to advertise a butcher's shop. However, people will dislike this – who wants to receive a bone in the post? Apart from the family Labrador, not many people would like this. Therefore, although the idea is innovative, it is also something that will turn people off. To make it special and attractive, your leaflet needs a good design, be distinct, and have great appeal. You may need to hire a designer to help you to do this, as they have a much better understanding of the type of things that appeal to other people, at least in a visual sense.

How to Make Your Leaflet Stand Out from the Crowd

Leaflets are a useful marketing tool. Many businesses use them to promote brand awareness, to advertise specific products, and to communicate with existing and potential customers. They are extremely useful because they're cost effective, targeted and attractive. However, the problem is that many other businesses understand their usefulness, and so the market becomes saturated: there are too many leaflets out there for yours to stand out…unless you make them do so. Here, we’re going to consider some of the ways that you can differentiate your leaflets from the rest.

·         Choose an unusual shape: most leaflets are rectangular – normally A5 sized, but sometimes A6 or A4. If you stick to these standards, then you’ll find it harder to create a leaflet that people will notice. Some businesses get around this by having their leaflets cut to unusual shapes. For instance, a company that sells beer may have leaflets shaped like a pint of beer.

·         Choose an unusual design: as well as the shape, there are other design changes that you can make. For instance, pocket folding cards work very well. Pocket folding cards are leaflets that fold down into, usually, a credit card size. People have to open them up to see the message. These can be useful because they’re different, but also because it’s easier for people to keep hold of them – they simply put them in their wallets. If you make sure there is information that they find relevant – such as a calendar, or list to metric-imperial measurements (anything you can think of that people will find useful) – then they’re likely to keep hold of it. This is what you want: the longer a person retains a leaflet, the more likely they are to think of you when they need the service or product that you offer.

·         Colour schemes: Many businesses tend to stick to a set colour scheme, but if you want to stand out, then you need to stick to colours that other people will notice. This does not mean that you need to be garish, there are some subtle schemes that stand out, but that look good too. Keep the colour scheme simple – in general, you should use no more than three colours.

·         Pictures: a picture can tell a thousand words, so use them to your advantage. Something that will make your leaflet stand out is if your audience can tell a lot about what you’re saying without having to read anything. We’re constantly bombarded with information in the 21^st century, and most of us want to understand more for the least effort. Pictures are a great way to do this. You hook them with the image, and then you add a few sentences to bring the concept to life. Remember when using images that you need to use high-res versions, or they can pixelate, and that looks bad.

·         Short and snappy: say as much as you can in as fewer words as you can.

We hope that you have a better idea of how to create a leaflet that stands out from the crowd.