If you have not come across Z fold cards in your business you
should investigate them as they are a handy and effective tool in your
marketing and advertising strategy. As
the name suggests they are folded into a z form within an outer sturdy jacket. In this jacket there is usually an A4 sized
sheet of paper with all the information that your customer needs about your
products.
As you will understand this is a much
better way to promote your wares than having a flyer designed as the
information will stay fresh inside the cover when it is in its folded state.
The information will last a long time and it will be easy to hand when your
customer needs it.
These cards are not only used by commercial
businesses. Museums, art galleries and public transport also find them very
handy. They are a convenient way for
travellers to keep underground maps and travel information in their wallets or
pockets.
Museums are often vast places where it is
difficult for visitors to find their way around. They may only be interested in a particular
section. A floor plan of the building is
very useful for them. Organisations such
as these can also inform the public of special exhibitions.
If you have a large amount of information
to give, there are different sizes of these cards available to you. Even the largest ones are not as big and
unwieldy as the old fashioned road maps and because of their precise design
they are easily folded back into shape again.
You may ask yourself the question what
these cards can do what the internet is not able to. There are millions of websites
out there in the ether and not all of them are on the first page on the search
engine.
These cards allow you to target companies
that you know sells products that you manufacture. Because of their catchy design you are better
able to give information about products, who they should contact and, of
course, also your website.
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