Considerations When Creating a Leaflet

Leaflets are a convenient way to market your business. They can offer a cheap alternative to mailings and emarketing when money is tight. However, there is a process involved and if you want to make a success of your leaflet campaign, then you must ensure that you follow due process. Below, we are going to talk you through the various aspects of successful leaflet design and print. By following our guidelines, you will help to ensure that you create a leaflet that gives you a reasonable ROI.

Who is Your Audience?

Before you can start to design the leaflet, before you set the budget, you need to make sure that you have defined your target audience. Who is it that you want to reach?

It is only by asking this question that you will know how to create the best leaflet. Different demographics will be captivated in different ways. For example, z pocket media work very well with people who are young and professional, such as marketing and advertising executives, but if you’re trying to reach out to retired pensioners, then a more traditional form of leaflet, as opposed to z pocket media, will be much more likely to draw their attention.

You know who your target audience is, and you know what they expect, but you have to define the group carefully if you want to create an attractive leaflet.

Succinct Headlines

Your headline is going to be the first thing that people read. You need to hook them straight from the off. In your headline, you need to tell them what you are offering and how it can help them. For instance, if you’re selling whey protein, you could say: ‘The Best Whey to Get a Buff Body’. In that short sentence you’ve told them that you’re selling whey products and those whey products will benefit them by giving them that muscly body. You've also targeted to the right group – older people won’t know what ‘buff body’ means, but younger people will pick it up straight away. This is just a silly example, but it illustrates the point well.

Keep their Attention with the Right Pictures

You’ve got their attention with the headline, but now you need to keep it. Visual images are the best way to do this. You may have heard of the expression ‘A picture tells a thousand words’. It is much easier to convey large amounts of information visually, than it is linguistically, through words. It’s just the way that humans are made: we process visual information much faster than we process language.

No Mistakes

A mistake on a leaflet is enough to cost you a fair amount of sales. If you spell a word wrong, people will notice, and it will create the impression, in their minds, that you’re lacking in expertise. When you write copy for your leaflets, make sure they you proofread, and give it to other people to proofread, too, as you can often overlook mistakes if you’re read the same information over and over again.

If you would like further help and advice about leaflet design, including information about z pocket media, then please visit http://www.alpha-card.co.uk/products

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