With the advent of the internet, many
people have written off leaflet distribution as a means of advertising, but
this is wrong. Leaflet distribution still has its place, and, indeed, given the
fact that most people over look internet advertisements (or just block them as
a matter of course) leaflet distributions are actually more lucrative as an
advertisement avenue. Here, we’re going to explain how you can get the best
from your campaign.
How are you going to Distribute Your
Leaflets?
The first thing that you have to do is
establish your means of delivery. You have three general options:
1.
Handing out leaflets on the
street: this is fairly effective, but it depends on the leaflet and what is
being advertised. You often see leaflets scattered on the floor after such a
leaflet campaign.
2.
Leaving a bunch of leaflets in
strategic locations, this way, if people are interested in your service, they
will take a leaflet, if not, they’ll leave it. This helps to save a lot of
waste.
3.
Send your leaflets by mail.
This is a fantastic way of reaching the right people. You can tailor your
mailing lists to people and places that you know will use your service.
Response rates for mailing jobs runs at about 10%, so it’s very lucrative.
However, mailing has become increasingly expensive, so you will need to weigh
the cost of mailing versus your expected return at 10%.
Timing
Next, you need to think about the timing of
your leaflet campaign. You need to think about the time of the week that you
plan your campaign, as well as the general season. For instance, you wouldn’t
start a Christmas campaign in summer (well, so companies do, but most small
businesses don’t).
You need to think differently about your
leaflet campaign depending on the delivery method. For instance, if you are
handing leaflets out on the street, you need to choose a time of day when you
know that people will be around, but also you need to catch them earlier in the
day, because as they day goes on they’ll get tired and be less willing to
respond. On the other hand, with a mailing campaign it is better to plan for
the mail to fall on a Tuesday, Wednesday or Thursday; the beginning of the week
is too early, and the end of the week is too late.
Print and Design
Finally, you need to make sure that you
design an attractive leaflet. As we stated above, leafleting remains popular,
and because of this, your leaflet will be competing against a number of other
leaflets. For this reason, you need to make sure that your leaflet stands out.
Do something different, such as using Z pocket media cards. Z pocket media
cards are good because they’re useful, they’re compact so people can put them
in their pockets, and they're different, so people will remember them.
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