Compiling a Marketing Leaflet that Works

Leaflets are an important aspect of a company’s marketing strategy. It can often prove more effective than other types of promotional media, such as TV or radio. This is because customers have something tangible that they can keep hold of and refer back to, whereas with other medium the message is introduced and gone within a few minutes, people will only remember it if it stands out. Therefore, leaflet campaigns can be essential to promotional activities. However, it needs to be done right. Below, we have created a guideline to help you to understand how to make the most of your leaflet.

Why Would You Use A Leaflet?

The first thing that we need to explain is why you would use a leaflet in the first place. As stated above, they can provide a tangible way for customers to relate to the company. They have all the information they need in their hands.

Aside from the above, though, leaflet printing, as a marketing medium, is exceptionally cheap. You can reach thousands of customers for hundreds of pounds. Other marketing mediums simply don’t come close in terms of coverage versus cost.

How to Write an Interesting Leaflet

Ok, now on to the important stuff:

1.       When you write it needs to be short, sharp and sweet. No one likes to read blocks of text, you must break up your writing. If you use blocks of text people will find it boring and won’t read it.

2.       Bullet points and numbers are a great way of delivering information in short, sweet bursts. You don’t have to use complicated grammar, but you can get your message across quickly and clearly.

3.       Make your points. You need to let people know who you are, what you want, what you have to offer, where you offer it, when you will offer it, why you are offering it, and how they can get it. You need to change the specifics depending on the thing that you are promoting, e.g. an event vs. a product, or discount.

4.       Include any information that you might think is pertinent. For example, if you were hosting an event, then it would be nice to put a map on your leaflet. Depending on the leaflet, you can use a more or less detailed map. An A5 leaflet would have a smaller map, whereas pocket folding cards have enough to carry more information. Pocket folding cards unfold to various sizes, but fold up to credit card or postcard size, which gives designers a lot of scope.

5.       Make sure that you get the opinion of someone you trust who can evaluate the leaflet for you. Use someone of a type that is similar to your target audience. For example, if you’re promoting a club night, ask your student friends/sons/daughters/peers what they think. Take their opinions on board and make any relevant changes.

6.       If the leaflet is being printed for an important reason then have it printed professionally. You will have to spend money, but it is worth it for getting something that looks professional.

If you would like further information about leaflet production, including pocket folding cards, then please visit us today.