How to Design Leaflets to Grab the Attention of Your Audience

Leaflets are an essential means of promotion. Businesses use them frequently to promote their products and services. Given the fact that so many businesses use them, it is important that each create leaflets that stand out from the crowds. Otherwise, the message may be lost in the overwhelming volumes of information coming from the competition. In order to maximise your return on investment, it is important that you take the time to plan your leaflets carefully. A designer can help you to do this, but there are things that you can do yourself, and we are going to explain more in the following paragraphs. 

Colour Schemes

You need to be aware of several things when choosing the colour of your leaflet:

1.       If they look good, choose your company colours. By associating you company colours with the leaflets you will create greater brand awareness than if you were to use other colours. People are much better with visual cues, such as colour schemes.

2.       You need to make sure that you colours are complementary or contrasting. This will help the leaflet to stand out. Be careful with contrasting colours, though, as they can sometimes look tacky.

3.       Avoid using more than three colours. It has creates a confusing visual effect and will turn people off.

Attention Grabbing Titles/Key Features

Many leaflets will sport the company logo at the top of the page. This is wrong because it grabs people’s attention in the wrong way. Nobody cares about which business is offering the product/service, all the customer will be concerned with is the promotion. If somebody sees a leaflet and it says ‘The Training Link’, people will not pick it up and read as much as they would a leaflet titled ‘Free App Development Course’; or, ‘The Computer Seller’ and ‘50% of Mac Book Pro’.

You need to tell people what you can offer them as soon as possible. We have very short attention spans in the modern world, because we are constantly bombarded by information. Our minds jump from one thing to the next, and only things that stand out will be noted.

Be Original in Design

As stated above, you need something that can grab the attention because we are all constantly scanning the environment for information, and only the truly salient stuff stands out. When creating your leaflet, then, it makes sense to think outside the box. You can do that in plenty of ways, but here are a few ideas:

·         Make your leaflets a bespoke shape. For example, you are trying to advertise a monkey sanctuary, so you have the leaflet shaped like money.

·         Have a gimmick. A Chinese restaurant may shape their leaflets like a fortune cookie, and they can add a scratch-off section, like a scratch card, that reveals a fortune. People love those things.

·         Use a different fold. Most leaflets are flat or tri fold, but there are other folds, such as the accordion fold. The accordion fold leaflets, or pocket folding cards as they are generallyknown, are small and quirky. Pocket folding cards can fit a lot of information in a small space, and this makes them very appealing.

We hope that you can now appreciate a little more about the importance of creating a decent leaflet, and that you understand a little of what this entails. If you would like further information, including information about pocket folding cards, then please visit http://www.alpha-card.co.uk/products.